Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and “swipe left” on the ones that won’t? Fortunately, there’s a platform that can help – Pardot.

Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...

New FDA Guidelines for Accelerating COVID-19 Treatments

This week, the FDA released new guidelines for innovators conducting research into COVID-19 prevention and treatment options. These new guidances build on the Coronavirus Treatment Acceleration Program (CTAP), an FDA program that accelerates distribution of new treatments to patients in need. We summarize what you need to know.

According to FDA Commissioner Stephen Hahn: Accelerating the investigation of safe and effective therapies that could benefit people affected by the COVID-19 pandemic is one...

Salesforce Disaster Recovery: Backing up Data and Metadata

As Salesforces’ backup recovery solution rides into the sunset, what are you doing to protect your business from data loss?

In July of this year, the paid Salesforce disaster recovery service will be sunset. Here’s what healthcare providers need to know about storing PHI. Malicious...