Spreadsheets still have their place in the pharmaceutical digital workbench. They’re easy to use, accessible to most users, and cost-effective for simple data analysis. However, they’re terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.
The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.
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