Case Study

Centralizing Disparate Marketing Data with Salesforce Datorama

Our client was using multiple marketing platforms, including Google Analytics, Marketing Cloud, and a web CMS (Content Management System). As the company grew, stakeholders across the organization became overwhelmed with the shear amount of marketing data.

They needed a solution to make their data unified, insightful, and actionable.

Read our case study to see how the solution:

Integrated marketing data into one dashboard
Scaled with new marketing tools
Measured the KPIs that matter
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