Case Study
Personalizing Patient Care and Enabling Collaboration
See how Penrod streamlined support, personalized care, and enabled collaboration at Curexa, a leading specialty pharmacy.
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See how Penrod streamlined support, personalized care, and enabled collaboration at Curexa, a leading specialty pharmacy.
Learn More
Visit Website
As a specialty pharmacy, Curexa employees take in vast amounts of customer data every day and coordinate with many healthcare providers at different points in the patient-care continuum. However, with their previous data management systems, the team was unable to leverage data optimally.
As Curexa noted, “With our previous system, it was difficult to manage the large amounts of patient data in order to provide the necessary reports to insurers and healthcare providers.” In addition, it was difficult to track each patient’s unique journey with the pharmacy and use the data to provide customized care.
Penrod worked with Curexa and implemented Salesforce Health Cloud to help Curexa manage and leverage this data, to create unique, optimal patient experiences.
The existing system couldn't handle the massive amounts of data Curexa relies on, and workflows were fragmented
Salesforce Health Cloud easily tracks the patient journey, unifies data to easily organize and optimize, and automates processes
Streamlined support, personalized care, and faster collaboration
Penrod implemented Salesforce Health Cloud to lay a consolidated foundation for Curexa to easily track the patient journey, unify data to easily organize and optimize, and automate processes.
Patient Journey
With Salesforce Health Cloud, each time a new patient becomes part of Curexa, their journey is tracked. All of this new data gives Curexa’s patient care team more ability to provide customized counseling on prescriptions and care. This ability to track the customer journey helps Curexa give the most real-time and coordinated care possible, especially for patients with chronic conditions.
Health Cloud also gives Curexa’s cross-functional team members accessible insight into each patient’s journey and simplifies collaboration between healthcare providers. For example, the new system makes it easier to send automated reports to insurance payers and manufacturers, and healthcare providers can get real-time information about their patient’s prescriptions. In turn, this allows Curexa to develop strong one-on-one relationships with patients. Patients and providers are engaged, allowing them to make the most informed decisions about patient care.
Penrod reviewed Curexa’s current platform and identified three key issues:
Curexa had little ability to track their patient journey. This made it difficult to know what issues many patients faced and how Curexa could fully customize their experience. Curexa deals with large amounts of customer data that is both transactional and clinical in nature. This data existed in several different platforms, leaving their customer service team overwhelmed. In addition, their legacy patient care system lacked new technology, automation, data analytics, and the ability to customize and innovate processes.
Because the systems lacked a customer-journey tracking ability and other innovations, the Curexa team was forced to do manual processes and entry to ensure each patient received care that met Curexa’s high standards. They needed the ability to automate processes and data more effectively, while ensuring team members across the organization have in-sync visibility into patients and providers.
With Salesforce Health Cloud, Curexa now has the ability to seamlessly follow the patient journey, easily manage and analyze large amounts of data in a connected workflow, and automate processes for efficiency.
Salesforce Health Cloud gives Curexa’s cross-functional team members accessible insight into each patient journey and simplifies collaboration between providers. Patients and providers are engaged, allowing them to make the most informed decisions regarding patient care.
Managing chronic illness often requires a network of healthcare providers, insurers, and educators. With Salesforce Health Cloud, Curexa efficiently connects this entire network with their patient. This in turn allows Curexa to provide more customized interactions that speak to each patient’s unique needs, improving their overall experience.
Patients and providers are engaged, allowing them to make the most informed decisions regarding patient care
Cross-functional team members gained insight into each patient journey
Simplified collaboration between providers, patients, and other stakeholders in the health ecosystem