Case Study

How Penrod’s Pardot Implementation Transformed Nevco’s Marketing Process

Nevco, a scoring and display company, manufactures and sells scoreboards, video displays, stadium sound, and scoring accessories to high schools, colleges, and professional venues across the globe. Their customized sports scoreboards, innovative scoring and statistical accessories, and electronic marquee signs for schools and organizations help make the game day experience memorable.

However, outdated “all-or-nothing” marketing processes hindered their growth potential. Through implementing Pardot and its marketing automation capabilities, Penrod helped Nevco transform their marketing processes to nurture existing relationships and better reach new clients.

See how Penrod enabled Nevco to:

Gain insights into more customer touchpoints

Enhance visibility into the sales funnel

Increase conversion rates