Amazon. Netflix. Apple. These are companies that are at the forefront of utilizing technology to improve consumer experiences, tailor personalized suggestions, and influence behavior.
Patients are ultimately consumers of care. But as the retail channels they frequent offer increasing levels of digital convenience, do they expect (or desire) the same level of digital transformation in their healthcare ecosystems?
This is the question we set out to address. We conducted a nation-wide survey to measure the expectations patients have for digital engagement in 2021.
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