Is Salesforce Health Cloud the Right Fit for Your Organization?

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05/13/21

Delivering Better Long-Term Care Outcomes with Salesforce

A stable healthcare system is an integral component of any thriving community. However, it is a vast ecosystem that has always been plagued with a myriad of challenges. In recent years, it has also become fast-evolving due to a combination of various factors. These include technological innovations, government regulations, and shifting patient expectations.

#Blog #Health Cloud #Health Providers #Marketing Cloud
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04/20/21

Why Pharma Data Integrity is a Crucial Component of Security

Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry's access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.

#Blog #Pharma
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04/15/21

The Plight of Rural Hospitals…and the Best Ways to Save Them

Rural hospitals are important beacons of care in remote areas. In this article, we investigate how to save them from closure.

#Blog #Health Providers
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04/08/21

What’s Next for Medical Devices and Artificial Intelligence

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

#Blog #Health Cloud #Health Insurance #Health Providers #Labs #Pharma
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03/24/21

Patient Referral Tracking: The Key to Increasing Acquisition and Retention

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

#Blog #Health Cloud #Health Insurance #Health Providers #Labs #Pharma
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03/05/21

Leadership Series: Laura Teschendorf, Chief Financial Officer

#Company Updates
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03/04/21

Pharma CRM: The Key to Ditching the Spreadsheet

Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

#Blog #Pharma
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02/23/21

Healthcare Marketing Ideas for Clinics in 2023

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

#Blog #Health Providers #Lead Generation #Marketing Cloud #Pardot
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02/05/21

Why Penrod Values Certifications

A person’s continued mental development is incredibly important to their growth as a human— and in the professional world, to their growth as both a person and employee. At Penrod, we value personal and professional development in their many forms, which is why we offer a handful of training initiatives. One we’re most proud of is our path to certifications.

#Company Updates
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