Is Salesforce Health Cloud the Right Fit for Your Organization?

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07/30/20

EHR vs CRM: Why Can’t We Be Friends?

COVID-19 has already and will continue to shift the healthcare experience for patients. As healthcare continues to become more virtual, the importance of maintaining a quality EHR strategy increases. Furthermore, the importance of personalized outreach due to healthcare consumerization has made it necessary to take them to the next level with CRMs.

#Blog #Health Cloud #Health Providers
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07/23/20

Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

#Blog #Lead Generation #Marketing Automation #Pardot
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07/01/20

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

#Blog #Health Cloud #Health Providers
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06/22/20

How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

#Blog #Lead Generation #Marketing Automation #Pardot
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06/11/20

Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

#Blog #Lead Generation #Marketing Automation #Pardot
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06/04/20

Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

#Blog #Lead Generation #Marketing Automation #Pardot
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05/27/20

Tips From the FDA: Designing Safe and Effective COVID Drug Trials

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

#Blog #Lead Generation #Marketing Automation #Pardot
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05/21/20

Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and "swipe left" on the ones that won't? Fortunately, there’s a platform that can help – Pardot.

#Blog #Lead Generation #Marketing Automation #Pardot
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05/13/20

New FDA Guidelines for Accelerating COVID-19 Treatments

This week, the FDA released new guidelines for innovators conducting research into COVID-19 prevention and treatment options. These new guidances build on the Coronavirus Treatment Acceleration Program (CTAP), an FDA program that accelerates distribution of new treatments to patients in need. We summarize what you need to know.

#Blog #Compliance #Health Cloud #Health Providers #Technology
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