Is Salesforce Health Cloud the Right Fit for Your Organization?
Read More04/27/22
Med Dev Guide: Marketing and Outreach
Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.
#Blog #Medical Device04/26/22
Med Dev Guide: Sales Operations
If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.
#Blog #Medical Device04/07/22
The Next Generation of Marketing Cloud
Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.
#Blog #Pharma01/28/22
How to Build Better Buyer Personas Around Telehealth Services
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
#Blog #Health Providers01/20/22
How to Optimize Salesforce for FSA Grace Periods
Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.
#Blog #Health Insurance01/13/22
Penrod Continues to Differentiate its Healthcare Expertise with HIPAA Compliance Accreditation
Over the past five years, Penrod has become a leading Salesforce consultant in healthcare and life sciences. While dedication to HIPAA has always been at the forefront of their engagements, compliance is the result of Penrod’s investment in both internal processes and delivery practices to ensure HIPAA is baked into the core of how it […]
#Company Updates01/03/22
How Compounding Pharmaceuticals Are Marketing to Providers with Multiple Locations
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
#Blog #Pharma12/22/21
Salesforce Spring ’22 Release: A Healthcare & Life Sciences Perspective
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
#Blog #Pharma