04/27/22
Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.
#Blog #Medical Device04/26/22
If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.
#Blog #Medical Device04/07/22
Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.
#Blog #Pharma01/28/22
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
#Blog #Health Providers01/20/22
Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.
#Blog #Health Insurance01/13/22
Over the past five years, Penrod has become a leading Salesforce consultant in healthcare and life sciences. While dedication to HIPAA has always been at the forefront of their engagements, compliance is the result of Penrod’s investment in both internal processes and delivery practices to ensure HIPAA is baked into the core of how it […]
#Company Updates01/03/22
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
#Blog #Pharma12/22/21
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
#Blog #Pharma