Salesforce Insights & Strategies - Penrod

Is Salesforce Health Cloud the Right Fit for Your Organization?

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04/27/22

Med Dev Guide: Marketing and Outreach

Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.

#Blog #Medical Device
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04/26/22

Med Dev Guide: Sales Operations

If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.

#Blog #Medical Device
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04/07/22

The Next Generation of Marketing Cloud

Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.

#Blog #Pharma
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02/01/22

Member Expectations for Health Insurance Self-Service Portals in 2022

Member experience can be your greatest asset - or your greatest liability. Learn how to build a great portal in 2022.

#Blog #Pharma
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01/28/22

How to Build Better Buyer Personas Around Telehealth Services

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

#Blog #Health Providers
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01/20/22

How to Optimize Salesforce for FSA Grace Periods

Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.

#Blog #Health Insurance
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01/13/22

Penrod Continues to Differentiate its Healthcare Expertise with HIPAA Compliance Accreditation

Over the past five years, Penrod has become a leading Salesforce consultant in healthcare and life sciences. While dedication to HIPAA has always been at the forefront of their engagements, compliance is the result of Penrod’s investment in both internal processes and delivery practices to ensure HIPAA is baked into the core of how it […]

#Company Updates
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01/03/22

How Compounding Pharmaceuticals Are Marketing to Providers with Multiple Locations

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

#Blog #Pharma
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12/22/21

Salesforce Spring ’22 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

#Blog #Pharma
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