Is Salesforce Health Cloud the Right Fit for Your Organization?

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01/06/23

Penrod’s 2022 Holiday Celebrations

Penrod loves to celebrate, especially during the holiday season! Between a steps challenge, a holiday decorating party, and more, we were very busy getting into the spirit this year. Take an insider look.

#Blog #Company Updates
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01/05/23

Salesforce Spring ’23 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

#Blog #Pharma
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01/03/23

Health Insurance Trends To Keep an Eye on in 2023

As open enrollment winds down, it's important to breathe a sigh of relief. However, remember that it's never too early to start thinking about the next open enrollment period. In this article, I'll discuss the key trends to keep an eye on in 2023 that will undoubtedly influence your next open enrollment.

#Blog #Health Cloud
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12/21/22

Penrod Recognized as one of 2022’s Best Companies for Women

Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced that it has been recognized as one of 2022’s “Best Companies for Women” among small and midsize companies by Comparably.

#Company Updates
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12/19/22

Salesforce Named Leading Customer Experience Platform for Life Sciences

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

#Blog #Health Cloud
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12/15/22

Will multi-site scheduling for cell and gene therapy ever get easier?

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

#Blog #Health Cloud
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12/12/22

Are you making these mistakes in Health Cloud?

Health Cloud is one of the most powerful engagement platforms in the healthcare industry, helping providers, payers, med tech, and pharmaceutical companies innovate their offerings. Throughout many Health Cloud implementations, we've had to address hundreds of mistakes people made. We've documented the most common ones here.

#Blog #Health Cloud
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12/02/22

Are you making these mistakes in Marketing Cloud?

Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.

#Blog #Marketing Automation #Marketing Cloud
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12/01/22

Addressing Technical Debt in Salesforce

Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

#Blog #Marketing Automation #Marketing Cloud #Pardot
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