Is Salesforce Health Cloud the Right Fit for Your Organization?

06/14/22

Penrod announces the appointment of Ann Hanna as an independent board member

Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced Ann Hanna as an independent board member. Ann brings over 30 years of C-level management experience at start-ups and mid-market companies, where she developed a proven track record of accelerating growth and creating industry niches. After securing a large investment from Salesforce Ventures […]

#Company Updates

06/01/22

Improving Patient Service Experiences with Better Platforms (and the Kano Model)

With the patient experience at the forefront of providers’ minds going into 2022 and beyond, delivering exceptional customer service is key.

#Blog #Health Cloud #Health Providers

05/17/22

Med Dev Guide: Building Exceptional Patient Experiences with Salesforce

A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.

#Blog #Guides #Medical Device

04/27/22

Med Dev Guide: Distributor Management

Like any other competitive business, medical device manufacturers must create compelling products and use resourcefulness and strategic planning to get them to buyers. Over time, the distribution networks for medical devices in the healthcare industry have gotten more concentrated. As providers, hospitals, medical device resellers, and other players consolidate, they have spawned more extensive and more sophisticated inventory management services.

#Blog #Guides #Medical Device

04/27/22

Med Dev Guide: Automating Field Service Operations

The medical devices field is one of the most strictly regulated in the United States for a good reason. After all, according to Select USA, this sub-industry in healthcare alone is expected to be worth $208 billion by 2023. In this guide, we discuss how to improve field operations.

#Blog #Medical Device

04/27/22

Med Dev Guide: Provider Relationship Management

It is no secret that the US healthcare market is a complicated maze of networks, hierarchies, affiliations, and regulations. Yet, the industry is full of new opportunities with a ready but apprehensive market to medical device companies and other players. To succeed, a medical device company will need to connect with and cater to healthcare providers because they are the best source of acquiring referrals, new business, and patients.

#Blog #Medical Device

04/27/22

Med Dev Guide: Marketing and Outreach

Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.

#Blog #Medical Device

04/26/22

Med Dev Guide: Sales Operations

If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.

#Blog #Medical Device

04/07/22

The Next Generation of Marketing Cloud

Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.

#Blog #Pharma