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From Risk to ROI

How Nebraska Medicine Proves Which Campaigns Are Worth the Spend

October 8th @ 11AM CT

Marketing teams need to prove ROI, but compliance teams want to protect patient data. New HIPAA rules make both harder. They restrict the tracking tools marketers have relied on for years, meaning the pixels and tags you've used to measure campaign performance violate patient privacy.

In this webinar, Alison Freemyer, the Manager of Marketing Operations at Nebraska Medicine, shows how to compliantly measure which campaigns are worth the spend.

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Speakers

Meet your healthcare marketing experts.

We'll help you balance marketing performance and HIPAA compliance.

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Alison Freemyer

Manager of Marketing Operations

Leads marketing operations for one of the nation's most trusted health systems.
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Jim Slavo

Sr. Director, Healthcare Strategy

Healthcare growth strategist delivering $55.6M+ in measurable MROI through precision marketing, data, and AI.
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Ben Seyden

Healthcare Strategy Executive

VP of Healthcare Strategy at Salesforce; previously achieved a $32-to-$1 ROAS at Franciscan Health.
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What You'll Learn

Providers that measure well, grow well.

We'll cover the compliance landscape, the technical blueprint, and the full-funnel measurement strategies that health systems like Nebraska Medicine are using right now to drive growth compliantly.

HIPAA UpdatesThe pixels and tags you've relied on put your organization at risk. We'll tell you exactly what's happening and what to do about it.
Nebraska Medicine's Marketing StrategyLearn how Nebraska Medicine proves which campaigns drive engagement, what they cost, and where to put budget next.
Full-Funnel Attribution Without the RiskHow to track performance from first ad impression all the way to a booked appointment in your EHR, while keeping PHI in a HIPAA-compliant environment the whole time.
The Compliance BlueprintA practical checklist for safely using Meta Pixel, Google Ads, and Google Analytics without sending protected health information to third-party platforms.
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Learn How to Prove Which Campaigns are Working

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