Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners – and every player in the healthcare ecosystem – at the center of every marketing moment.
Member experience can be your greatest asset – or your greatest liability. Learn how to build a great portal in 2022.
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.
Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.