64% of patients would consider switching to a doctor who offered more digital technologies. What are you doing to address the shift? In this original research report, we examine patient expectations for digital healthcare in 2021.
Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?
Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...
With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.
Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...
The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.
Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...
According to the CDC, more than 2.1 million people in the United States have already received the COVID-19 vaccine. As more and more doses are distributed (11 million at this point), airlines, restaurants, concert halls, and other venues where large amounts of people gather are considering whether or not to require vaccination at the point of entry.
Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...
For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.
Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...