Pharma CRM: The Key to Ditching the Spreadsheet

Spreadsheets still have their place in the pharmaceutical digital workbench. They’re easy to use, accessible to most users, and cost-effective for simple data analysis. However, they’re terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

Healthcare Marketing Ideas for Clinics in 2023

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...

Measuring Consumer Confidence in Electronic Medical Devices

As medical devices continue to improve thanks to advances in computing, medical technology, artificial intelligence, and machine learning, consumers have never had as many options to improve their health outcomes.

However, emerging technologies also inspire new questions about safety, cost, and efficacy…and the field of medical devices is no different.

Why Penrod Values Certifications

A person’s continued mental development is incredibly important to their growth as a human— and in the professional world, to their growth as both a person and employee.
At Penrod, we value personal and professional development in their many forms, which is why we offer a handful of training initiatives. One we’re most proud of is our path to certifications.

In the Salesforce world, certifications are kind of a big deal (*insert Ron Burgundy’s voice*). Like any completed, continued education, earning a certification bumps up...