Healthcare Marketing Ideas for Clinics in 2021

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...

Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

The Early Era of Patient Portals It used to be that in order to see your doctor or get personal health information, you would have...

Digitally Transforming a Paper-Based Certification Process

Our client is a kid’s community hospital that strives to create friendly environments that produce the best possible healthcare outcomes. In order to ensure local schools were putting kid’s health first, the hospital created a certification program to promote a heart-healthy environment. Before Penrod and Formstack, the certification process was completely paper-based.

How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...

Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...