Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and “swipe left” on the ones that won’t? Fortunately, there’s a platform that can help – Pardot.

Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...

Pardot vs Marketing Cloud

The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.

These are two of my favorites. One is a reliable everyday sedan, and the other is an exotic sports car.One is In and Out, and...

Penrod Helps You Create Unforgettable Customer Experiences

What do your customers experience when they interact with your brand? If you haven’t thought about your customer journey, now is the time. In 2017, the Salesforce State of Marketing report found that if your brand doesn’t personalize each and every customer’s experience, 52% of them will switch to one of your competitors. Your customers […]

What do your customers experience when they interact with your brand? If you haven't thought about your customer journey, now is the time. In 2017,...