There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.
But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...
With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.
With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...
Check out our summary of the FDA’s best practices for designing drug trials to treat or prevent COVID-19.
In order to create the perfect cocktail, you need to start with the right ingredients. The same goes for effective marketing automation. After all, a...
Check out our summary of the FDA’s best practices for designing drug trials to treat or prevent COVID-19.
Any drug that makes it to this step will have already made it past phase 1, meaning it has already undergone sufficient development. Phase 2...
More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and “swipe left” on the ones that won’t? Fortunately, there’s a platform that can help – Pardot.
Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...
The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.
These are two of my favorites. One is a reliable everyday sedan, and the other is an exotic sports car.One is In and Out, and...