Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and “swipe left” on the ones that won’t? Fortunately, there’s a platform that can help – Pardot.

Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...

Pardot vs Marketing Cloud

The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.

These are two of my favorites. One is a reliable everyday sedan, and the other is an exotic sports car.One is In and Out, and...

Outpatient Prospective Payment System Compliance

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that...

Pardot Transforming Marketing Processes

Nevco, a scoring and display company, manufactures and sells scoreboards, video displays, stadium sound, and scoring accessories to high schools, colleges, and professional venues across the globe.

Nevco, a scoring and display company, manufactures and sells scoreboards, video displays, stadium sound, and scoring accessories to high schools, colleges, and professional venues across...