How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

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How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

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Why Pharma Data Integrity is a Crucial Component of Security

Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry’s access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

What’s Next for Medical Devices and Artificial Intelligence

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

Patient Referral Tracking: The Key to Increasing Acquisition and Retention

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...