One of our favorite parts of the Salesforce platform is how it uses automation to nurture relationships. And it does this with Pardot, its B2B marketing automation solution. It provides ways for organizations to cultivate new leads and nurture them through the sales funnel faster by bridging the gap between sales and marketing.
What You Need Before Implementing Pardot
While there are no requirements prior to implementing Pardot, you’ll get the most out of this tool if you have a fully-implemented Salesforce organization. This will allow you to use Pardot to its fullest potential and integrate your sales and marketing data across the Salesforce platform.
How You Can Use Pardot
Lead Generation and Qualification
Build custom forms and landing pages with Pardot’s simple drag-and-drop feature to capture and qualify new leads. Pardot automatically scores each lead to give your sales team insight into where the customer is in your funnel and how prepared they are to convert.
Automated email marketing makes it simple for you to nurture leads, both as soon as they opt-in to emails but also over time. Lists are segmented so you can create different nurturing journeys for different customer segments.
Enable your sales and marketing teams to collaborate more effectively with custom customer journeys and marketing content ready to go at the click of a button.