EHR vs CRM: Why Can’t We Be Friends?

COVID-19 has already and will continue to shift the healthcare experience for patients. As healthcare continues to become more virtual, the importance of maintaining a quality EHR strategy increases. Furthermore, the importance of personalized outreach due to healthcare consumerization has made it necessary to take them to the next level with CRMs.

The Historic EHR Advantages Most healthcare practitioners have seen the advantages of electronic health records (EHR) over paper charts. The immediate benefits, including on-demand access,...

Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

The Early Era of Patient Portals It used to be that in order to see your doctor or get personal health information, you would have...

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

Sticky What is Salesforce Health Cloud?In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients,...

How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...

Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...