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Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

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Understanding the Implications of New Jersey Senate Bill 332

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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How Mental Health Clinics Automate Assessment Forms with Salesforce Health Cloud

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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Patient Privacy in 2024

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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Why We’re Salesforce Managed Services Expert Navigators

Penrod is proud to announce that our recent Managed Services Expert Navigator status has positioned us as one of the top three solution integrators for Salesforce Managed Services in the Healthcare and Life Sciences industry. This distinction is achieved by less than 1% of all consultants on the AppExchange who offer managed services.

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Google Gmail Rules for Bulk Emails

Google recently added new rules for bulk email senders to stop spam, improve security, and improve user experiences. Starting in February 2024, the new rules will affect bulk sender organizations emailing Gmail users. Notably, Google will impose even more stringent guidelines on organizations exceeding 5,000 daily emails to Gmail users. Google considers these mass senders.

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Patient Acquisition as a Competitive Advantage

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes…but you don’t have to. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process […]

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10 Crucial Ways Healthcare Companies Utilize Salesforce Managed Services

Check out 10 of the things our clients used Salesforce Managed Services for.

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The Ins and Outs of Activating Your Free Salesforce Data Cloud Licenses

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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How to Deal with Scope Creep in Salesforce Projects

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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A Day in the Life of Chris Wiemer, Salesforce Developer

Code connoisseur and unofficial Penrod Gen Z representative: Meet Chris Wiemer, Salesforce Developer.

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Why Penrod Obtained SOC2 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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Core Values Series: Growth

Check out our newest series centered around our Core Values. Read about Growth!

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Penrod’s Interview Process: Hot Tips! 🔥

Learn more about the interview process we typically follow (and gain some hot tips along the way!)

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Why Penrod Obtained ISO 27001 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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The Medicaid Continuous Enrollment Provision Dilemma

Now that the Medicaid Continuous Enrollment Provision rollback is in full swing, we’re only beginning to witness the impacts it has on enrollment numbers, member satisfaction, and payer revenue.

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Core Values Series: Accountability

Check out our newest series centered around our Core Values. Read about Accountability!

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Google Analytics HIPAA Compliance

A recent Health and Human Services bulletin created a nightmare for marketers across the health provider space, as it added some new context regarding third-party trackers to the 1996 law. The release doubled down on the requirements that health care companies must comply with due to the methods third-party tracking technologies disclose PHI without having a signed a BAA.

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Core Values Series: Grit

Check out our newest series centered around our Core Values. Read about Grit!

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A Day in the Life of Seth Howell, Technical Architect

What does it take to be a Technical Architect? Major brains, adaptability, and ingenuity. We proudly present a Penrodian who has all of these things and more: meet Seth Howell, Technical Architect.

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Core Values Series: Flexibility

Check out our newest series centered around our Core Values. Read about Flexibility!

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Salesforce Outsourcing

If you're like most healthcare and life sciences companies, you're trying to maximize the value of Salesforce. Businesses of any size may lack the resources and expertise to effectively use Salesforce. This means they may not be able to implement its best practices. Setting up these practices yourself may be difficult.

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How Healthcare Providers are Utilizing Artificial Intelligence to Improve the Claims to Payment Process

As technology advances, healthcare providers turn to artificial intelligence (AI) to optimize their revenue cycle process. One key area where AI can significantly contribute is in the "claims to payment" portion of the process, which includes claims optimization, billing, payment, and denials management.

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Core Values Series: Teamwork

Check out our newest series centered around our Core Values. First up: Teamwork!

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Celebrating International Women’s Day 2023!

🎊 On this day and every day, we celebrate the women who have made lasting impacts on our lives, and we recognize the ones who came before us to create a better world for women everywhere and from every background.

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A Day in the Life of Anne Moore, Salesforce Consultant

Gold-star listener, top-tier problem-solver, single source of hilarity: Meet Anne Moore, Sr. Salesforce Consultant.

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The Key to Rapid and Scalable Health Cloud Implementations

When healthcare companies search for software solutions that promise to solve their pain points, they're faced with two basic options. Implement a rigid point solution with limited scalability, or customize an operational platform tailored to their exact business goals.

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Celebrating Robyn McNeil’s Golden Anniversary!

🎊 Cue the confetti! Penrod loves to celebrate, and this month, we get to celebrate a Golden Penrodiversary.

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Patient Experience is Not Just an Expense

Let’s face it. Creating “better patient experiences” is an altruistic goal, but it often gets deprioritized for one simple reason – providers think of it as an expense. However, that mentality is shifting as a result of regulations that usher in new levels of consumer transparency.

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7 Things You Need From a Salesforce Managed Services Partner

Salesforce managed services is a bit of a misnomer – and that's hard to say as one of the healthcare industry's top Salesforce Managed Service providers. Typically, managed “services” refers to outsourcing core IT functions, like email, security, or technical support.

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Orchestrating Exceptional Member Journeys

As a health insurance marketer, your primary task is constantly looking for ways to improve member engagement and loyalty. But genuine engagement is not always easy, especially across 1000's of lives. You must navigate through challenges created by healthcare reform, economic uncertainty, and technology shortfalls.

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How Healthcare Focused Private Equity Firms Create Sustainable Value

The healthcare-focused private equity world is constantly changing. Investors continually seek new strategies to create faster revenue growth, healthier EBITDA margins, and sustainable business models.

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Penrod’s 2022 Holiday Celebrations

Penrod loves to celebrate, especially during the holiday season! Between a steps challenge, a holiday decorating party, and more, we were very busy getting into the spirit this year. Take an insider look.

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Salesforce Spring ’23 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

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Health Insurance Trends To Keep an Eye on in 2023

As open enrollment winds down, it's important to breathe a sigh of relief. However, remember that it's never too early to start thinking about the next open enrollment period. In this article, I'll discuss the key trends to keep an eye on in 2023 that will undoubtedly influence your next open enrollment.

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Penrod Recognized as one of 2022’s Best Companies for Women

Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced that it has been recognized as one of 2022’s “Best Companies for Women” among small and midsize companies by Comparably.

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Salesforce Named Leading Customer Experience Platform for Life Sciences

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

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Will multi-site scheduling for cell and gene therapy ever get easier?

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

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Are you making these mistakes in Health Cloud?

Health Cloud is one of the most powerful engagement platforms in the healthcare industry, helping providers, payers, med tech, and pharmaceutical companies innovate their offerings. Throughout many Health Cloud implementations, we've had to address hundreds of mistakes people made. We've documented the most common ones here.

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Are you making these mistakes in Marketing Cloud?

Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.

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Addressing Technical Debt in Salesforce

Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

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