Filters
Industry
Salesforce Product
Blog
Is Salesforce Health Cloud the Right Fit for Your Organization?
At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.
Read More
Blog
Why Penrod Obtained SOC2 Certification
ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.
Read More
Blog
Core Values Series: Growth
Check out our newest series centered around our Core Values. Read about Growth!
Read More
Blog
Penrod’s Interview Process: Hot Tips! 🔥
Learn more about the interview process we typically follow (and gain some hot tips along the way!)
Read More
Blog
Why Penrod Obtained ISO 27001 Certification
ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.
Read More
Blog
The Medicaid Continuous Enrollment Provision Dilemma
Now that the Medicaid Continuous Enrollment Provision rollback is in full swing, we’re only beginning to witness the impacts it has on enrollment numbers, member satisfaction, and payer revenue.
Read More
Blog
Core Values Series: Accountability
Check out our newest series centered around our Core Values. Read about Accountability!
Read More
Blog
Google Analytics HIPAA Compliance
A recent Health and Human Services bulletin created a nightmare for marketers across the health provider space, as it added some new context regarding third-party trackers to the 1996 law. The release doubled down on the requirements that health care companies must comply with due to the methods third-party tracking technologies disclose PHI without having a signed a BAA.
Read More
Blog
Core Values Series: Grit
Check out our newest series centered around our Core Values. Read about Grit!
Read More
Blog
A Day in the Life of Seth Howell, Technical Architect
What does it take to be a Technical Architect? Major brains, adaptability, and ingenuity. We proudly present a Penrodian who has all of these things and more: meet Seth Howell, Technical Architect.
Read More
Blog
Core Values Series: Flexibility
Check out our newest series centered around our Core Values. Read about Flexibility!
Read More
Blog
Salesforce Outsourcing
If you're like most healthcare and life sciences companies, you're trying to maximize the value of Salesforce. Businesses of any size may lack the resources and expertise to effectively use Salesforce. This means they may not be able to implement its best practices. Setting up these practices yourself may be difficult.
Read More
Blog
How Healthcare Providers are Utilizing Artificial Intelligence to Improve the Claims to Payment Process
As technology advances, healthcare providers turn to artificial intelligence (AI) to optimize their revenue cycle process. One key area where AI can significantly contribute is in the "claims to payment" portion of the process, which includes claims optimization, billing, payment, and denials management.
Read More
Blog
A Day in the Life of Kevin Wertz, Salesforce Consultant
Malort ambassador, Salesforce aficionado, dad-joke pun-dit: Meet Kevin Wertz, Senior Salesforce Consultant.
Read More
Blog
Core Values Series: Teamwork
Check out our newest series centered around our Core Values. First up: Teamwork!
Read More
Blog
Celebrating International Women’s Day 2023!
🎊 On this day and every day, we celebrate the women who have made lasting impacts on our lives, and we recognize the ones who came before us to create a better world for women everywhere and from every background.
Read More
Blog
A Day in the Life of Anne Moore, Salesforce Consultant
Gold-star listener, top-tier problem-solver, single source of hilarity: Meet Anne Moore, Sr. Salesforce Consultant.
Read More
Blog
The Key to Rapid and Scalable Health Cloud Implementations
When healthcare companies search for software solutions that promise to solve their pain points, they're faced with two basic options. Implement a rigid point solution with limited scalability, or customize an operational platform tailored to their exact business goals.
Read More
Blog
Celebrating Robyn McNeil’s Golden Anniversary!
🎊 Cue the confetti! Penrod loves to celebrate, and this month, we get to celebrate a Golden Penrodiversary.
Read More
Blog
Patient Experience is Not Just an Expense
Let’s face it. Creating “better patient experiences” is an altruistic goal, but it often gets deprioritized for one simple reason – providers think of it as an expense. However, that mentality is shifting as a result of regulations that usher in new levels of consumer transparency.
Read More
Blog
7 Things You Need From a Salesforce Managed Services Partner
Salesforce managed services is a bit of a misnomer – and that's hard to say as one of the healthcare industry's top Salesforce Managed Service providers. Typically, managed “services” refers to outsourcing core IT functions, like email, security, or technical support.
Read More
Blog
Orchestrating Exceptional Member Journeys
As a health insurance marketer, your primary task is constantly looking for ways to improve member engagement and loyalty. But genuine engagement is not always easy, especially across 1000's of lives. You must navigate through challenges created by healthcare reform, economic uncertainty, and technology shortfalls.
Read More
Blog
How Healthcare Focused Private Equity Firms Create Sustainable Value
The healthcare-focused private equity world is constantly changing. Investors continually seek new strategies to create faster revenue growth, healthier EBITDA margins, and sustainable business models.
Read More
Blog
Penrod’s 2022 Holiday Celebrations
Penrod loves to celebrate, especially during the holiday season! Between a steps challenge, a holiday decorating party, and more, we were very busy getting into the spirit this year. Take an insider look.
Read More
Blog
Salesforce Spring ’23 Release: A Healthcare & Life Sciences Perspective
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
Read More
Blog
Health Insurance Trends To Keep an Eye on in 2023
As open enrollment winds down, it's important to breathe a sigh of relief. However, remember that it's never too early to start thinking about the next open enrollment period. In this article, I'll discuss the key trends to keep an eye on in 2023 that will undoubtedly influence your next open enrollment.
Read More
Blog
Penrod Recognized as one of 2022’s Best Companies for Women
Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced that it has been recognized as one of 2022’s “Best Companies for Women” among small and midsize companies by Comparably.
Read More
Blog
Salesforce Named Leading Customer Experience Platform for Life Sciences
It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.
Read More
Blog
Will multi-site scheduling for cell and gene therapy ever get easier?
It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.
Read More
Blog
Are you making these mistakes in Health Cloud?
Health Cloud is one of the most powerful engagement platforms in the healthcare industry, helping providers, payers, med tech, and pharmaceutical companies innovate their offerings. Throughout many Health Cloud implementations, we've had to address hundreds of mistakes people made. We've documented the most common ones here.
Read More
Blog
Are you making these mistakes in Marketing Cloud?
Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.
Read More
Blog
Addressing Technical Debt in Salesforce
Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.
Read More
Blog
Customer Data Platforms: A Healthcare Perspective
Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.
Read More
Blog
An Inside Look at Penrod’s Annual Event: The Penrodpalooza
One (very magical) time per year, Penrod holds a Penrodpalooza; this is a time when all employees are brought together from all over the States (we’re currently dispersed across 24 states!) to our headquarters in Milwaukee, Wisconsin for a few days.
Read More
Blog
The People Behind the Data: Improving Employee Engagement and Retention at Penrod
The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
Read More
Blog
Sales Cloud vs Health Cloud: Differences you Need to Know
The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
Read More
Blog
Guide to Marketing and Outreach for Medical Device Companies
Traditionally, the healthcare field has been one of the slowest to adopt new technologies - particularly when it comes to marketing. However, today, marketing teams across the medical industries have had to adapt to use omnichannel marketing strategies and tactics to remain competitive.
Read More
Blog
Penrod Chief Executive Officer Chris Widmayer Recognized as one of 2022’s Best CEOs for Women
This recognition is based solely on ratings from female employees in the previous 12 months. With over 15 million ratings across 70,000 companies, Comparably is one of the most trusted reputation platforms for assessing the quality of workplace culture and employee happiness. Comparably’s recognition follows three quarters of record-high employee satisfaction, as measured by Penrod’s […]
Read More
Blog
Encourage User Adoption of a New Salesforce Implementation
Learn why user adoption is vital, where risks exist, and the best tactics to encourage user adoption of your Salesforce platform.
Read More
Blog
The Guide to Salesforce Org Migrations
Given the focus on financial intricacies, brand development, and employee training during an acquisition or merger, the difficulty of migrating technical infrastructure can become an afterthought. However, a successful technical migration is vital to the long-term success of an acquisition or merger.
Read More
Blog
Med Dev Guide: Manufacturing and Supply Chain Visibility
A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.
Read More