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Is Salesforce Health Cloud the Right Fit for Your Organization?
At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.
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Blog
Sales Cloud vs Health Cloud: Differences you Need to Know
The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
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Blog
Guide to Marketing and Outreach for Medical Device Companies
Traditionally, the healthcare field has been one of the slowest to adopt new technologies - particularly when it comes to marketing. However, today, marketing teams across the medical industries have had to adapt to use omnichannel marketing strategies and tactics to remain competitive.
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Blog
Penrod Chief Executive Officer Chris Widmayer Recognized as one of 2022’s Best CEOs for Women
This recognition is based solely on ratings from female employees in the previous 12 months. With over 15 million ratings across 70,000 companies, Comparably is one of the most trusted reputation platforms for assessing the quality of workplace culture and employee happiness. Comparably’s recognition follows three quarters of record-high employee satisfaction, as measured by Penrod’s […]
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Blog
Encourage User Adoption of a New Salesforce Implementation
Learn why user adoption is vital, where risks exist, and the best tactics to encourage user adoption of your Salesforce platform.
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Blog
The Guide to Salesforce Org Migrations
Given the focus on financial intricacies, brand development, and employee training during an acquisition or merger, the difficulty of migrating technical infrastructure can become an afterthought. However, a successful technical migration is vital to the long-term success of an acquisition or merger.
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Blog
Med Dev Guide: Manufacturing and Supply Chain Visibility
A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.
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Penrod announces the appointment of Ann Hanna as an independent board member
Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced Ann Hanna as an independent board member. Ann brings over 30 years of C-level management experience at start-ups and mid-market companies, where she developed a proven track record of accelerating growth and creating industry niches. After securing a large investment from Salesforce Ventures […]
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Blog
Improving Patient Service Experiences with Better Platforms (and the Kano Model)
With the patient experience at the forefront of providers’ minds going into 2022 and beyond, delivering exceptional customer service is key.
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Med Dev Guide: Building Exceptional Patient Experiences with Salesforce
A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.
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Blog
Med Dev Guide: Distributor Management
Like any other competitive business, medical device manufacturers must create compelling products and use resourcefulness and strategic planning to get them to buyers. Over time, the distribution networks for medical devices in the healthcare industry have gotten more concentrated. As providers, hospitals, medical device resellers, and other players consolidate, they have spawned more extensive and more sophisticated inventory management services.
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Blog
Med Dev Guide: Automating Field Service Operations
The medical devices field is one of the most strictly regulated in the United States for a good reason. After all, according to Select USA, this sub-industry in healthcare alone is expected to be worth $208 billion by 2023. In this guide, we discuss how to improve field operations.
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Blog
Med Dev Guide: Provider Relationship Management
It is no secret that the US healthcare market is a complicated maze of networks, hierarchies, affiliations, and regulations. Yet, the industry is full of new opportunities with a ready but apprehensive market to medical device companies and other players. To succeed, a medical device company will need to connect with and cater to healthcare providers because they are the best source of acquiring referrals, new business, and patients.
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Blog
Med Dev Guide: Marketing and Outreach
Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.
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Blog
Med Dev Guide: Sales Operations
If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.
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Blog
The Next Generation of Marketing Cloud
Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.
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Blog
How to Build Better Buyer Personas Around Telehealth Services
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
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Blog
How to Optimize Salesforce for FSA Grace Periods
Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.
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On-Demand Webinar
State of the Pharma Call Center
In this on-demand webinar, we’re joined by our friends at Vonage to discuss patient expectations for pharmaceutical support experiences.Learn how to retain customers by solving routing bottlenecks, agent delegation issues, manual data entry, and decentralized data.
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Blog
Penrod Continues to Differentiate its Healthcare Expertise with HIPAA Compliance Accreditation
Over the past five years, Penrod has become a leading Salesforce consultant in healthcare and life sciences. While dedication to HIPAA has always been at the forefront of their engagements, compliance is the result of Penrod’s investment in both internal processes and delivery practices to ensure HIPAA is baked into the core of how it […]
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Blog
How Compounding Pharmaceuticals Are Marketing to Providers with Multiple Locations
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
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Blog
Salesforce Spring ’22 Release: A Healthcare & Life Sciences Perspective
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
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Research Report
Sh!ft Happens: Examining Consumer Expectations for Pharma Support in 2021
88% of consumers expect on-demand support from pharmaceutical companies. What are you doing to address the shift? In this original research report, we examine consumer expectations for pharma support experiences in 2021.
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Blog
State of the Pharma Call Center: Solving Provider Pain
Patients aren’t the only stakeholder with growing expectations for healthcare experiences. Provider satisfaction also depends on the quality of your support platform, staff, and referral options. Providers need rapid answers to their questions about dosage, side effects, and symptoms. Pharmacy call centers need to meet this demand in order to build provider relationships, ease burdens on pharmacy staff, and reduce operational costs.
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Blog
State of the Pharma Call Center: Solving Patient Pain
If pharmacies fail to provide good support experiences, patients will look for other options, drive down satisfaction rates, and tarnish the brand. Being proactive about patient support earns trust, loyalty, and promoters. Today, virtual call centers are the best way to create a unified platform for a better patient service experience.
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Blog
Medical Device CRM: The Key to Accelerating Sales with a Virtual Sales Model
Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.
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Blog
How Successful Pharmaceuticals Market to Providers with Multiple Locations
The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.
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Blog
How Contact Tracing Technologies Are Transforming Medical Advertising
Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless.
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Blog
Value-Based Care with Salesforce Health Cloud
Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out revolutionized modern healthcare.
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eBook
Virtual Selling is the New Normal
The COVID-19 pandemic radically changed traditional medtech sales strategies. Throughout 2020, Medtech companies quickly outgrew the siloed platforms and processes that rely on in-person visits, disconnected platforms, spreadsheets, and outdated marketing technologies.
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Blog
Happy Father’s Day!
Monica Anderson I’ll start! As cliché as it is, one of my favorite memories with my dad is when he walked me down the aisle at my wedding! And one of my favorite things is watching my husband as a dad with our kiddos Molly Farley John Farley. The most intelligent, energetic, and wittiest person […]
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eBook
Accelerating Medtech Sales in a Post-Covid World
The COVID-19 pandemic radically changed traditional medtech sales strategies. Throughout 2020, Medtech companies quickly outgrew the siloed platforms and processes that rely on in-person visits, disconnected platforms, spreadsheets, and outdated marketing technologies.
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Blog
New Hire Series: Clint Rhea
Meet Clint Penrod recently welcomed a data wizard to the team! Meet Clint Rhea: our newest Data Architect. As a Data Architect, Clint thinks about the ways we represent business concepts and events in systems as data, and designs secure, reliable communication between the systems where people do work. He also participates in architecture and […]
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