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Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

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How to See if Third-Party Trackers are Sending PHI from Your Website

Learn how to find out if your website's third party trackers are sending PHI.

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How to Conduct a Website Tracking Audit

Learn how anyone can conduct a website tracking audit with the apps you probably use every day.

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What is Salesforce Life Sciences Cloud?

In this article, we will explore Salesforce Life Sciences Cloud, delve into its potential use cases, and provide insights on when it will be available.

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Tips to Increase New Patient Revenue

To grow and sustain your medical practice, you must consistently attract and retain new patients. The intake step is where you need to start focusing on new patient revenue.

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6 Patient Acquisition KPIs You Need to Track

Effective patient acquisition is crucial for a successful healthcare organization.

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7 Tips for Providers to Improve Appointment Form Conversion Rates

In managed services, there are opposing philosophies – ticket-taking and partnership.

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9 Patient Intake Mistakes Healthcare Providers Make During Acquisition

In managed services, there are opposing philosophies – ticket-taking and partnership.

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Why Salesforce Managed Services Is More Than Just Administration

In managed services, there are opposing philosophies – ticket-taking and partnership.

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A Tale of 2 Managed Services Companies: Ticket-Takers vs. Partners

In managed services, there are opposing philosophies – ticket-taking and partnership.

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8 Salesforce Managed Services Myths Debunked

Salesforce Managed Services goes by many names. Whether you call it professional services, outsourced administration, or IT services, one thing is clear – there are a ton of myths about what they are, what they aren't, and how they work.

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Complying with the CMS Interoperability and Prior Authorization Rule

Learn the steps that payers must take to comply with the CMS Interoperability and Prior Authorization rule, also known as CMS -0057-F.

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How to Automate Prior Authorization with Salesforce

Learn how providers automate prior authorization with Salesforce to reduce cost, improve efficiency, and achieve regulatory compliance.

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The Third Pillar of Modern Healthcare

Learn about the latest rendition of the OCR Bulletin, and what it means for healthcare companies using third-party trackers.

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What’s in the revised OCR Bulletin?

Learn about the latest rendition of the OCR Bulletin, and what it means for healthcare companies using third-party trackers.

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Utilization Management as a Value-Based Care Strategy

At its core, utilization management analyzes trends in healthcare service use. It determines if these services comply with best practices and clinical guidelines. Traditionally, Utilization management (UM) was viewed primarily as a cost-control measure rather than a tool for enhancing service quality.

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Why Paper Forms Aren’t Cutting it in 2024

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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Understanding the Implications of New Jersey Senate Bill 332

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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How Mental Health Clinics Automate Assessment Forms with Salesforce Health Cloud

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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Patient Privacy in 2024

Patient privacy compliance is a moving target. Innovative technologies, changing tech standards, and a dynamic regulatory environment can make it challenging for healthcare providers to keep up-to-speed, especially those operating in multiple states or regions. In 2024, providers must ensure they comply.

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Why We’re Salesforce Managed Services Expert Navigators

Penrod is proud to announce that our recent Managed Services Expert Navigator status has positioned us as one of the top three solution integrators for Salesforce Managed Services in the Healthcare and Life Sciences industry. This distinction is achieved by less than 1% of all consultants on the AppExchange who offer managed services.

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Google Gmail Rules for Bulk Emails

Google recently added new rules for bulk email senders to stop spam, improve security, and improve user experiences. Starting in February 2024, the new rules will affect bulk sender organizations emailing Gmail users. Notably, Google will impose even more stringent guidelines on organizations exceeding 5,000 daily emails to Gmail users. Google considers these mass senders.

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Patient Acquisition as a Competitive Advantage

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes…but you don’t have to. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process […]

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10 Crucial Ways Healthcare Companies Utilize Salesforce Managed Services

Check out 10 of the things our clients used Salesforce Managed Services for.

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The Ins and Outs of Activating Your Free Salesforce Data Cloud Licenses

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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How to Deal with Scope Creep in Salesforce Projects

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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A Day in the Life of Chris Wiemer, Salesforce Developer

Code connoisseur and unofficial Penrod Gen Z representative: Meet Chris Wiemer, Salesforce Developer.

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Why Penrod Obtained SOC2 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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Core Values Series: Growth

Check out our newest series centered around our Core Values. Read about Growth!

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Penrod’s Interview Process: Hot Tips! 🔥

Learn more about the interview process we typically follow (and gain some hot tips along the way!)

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Why Penrod Obtained ISO 27001 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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The Medicaid Continuous Enrollment Provision Dilemma

Now that the Medicaid Continuous Enrollment Provision rollback is in full swing, we’re only beginning to witness the impacts it has on enrollment numbers, member satisfaction, and payer revenue.

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Core Values Series: Accountability

Check out our newest series centered around our Core Values. Read about Accountability!

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Google Analytics HIPAA Compliance

A recent Health and Human Services bulletin created a nightmare for marketers across the health provider space, as it added some new context regarding third-party trackers to the 1996 law. The release doubled down on the requirements that health care companies must comply with due to the methods third-party tracking technologies disclose PHI without having a signed a BAA.

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Core Values Series: Grit

Check out our newest series centered around our Core Values. Read about Grit!

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A Day in the Life of Seth Howell, Technical Architect

What does it take to be a Technical Architect? Major brains, adaptability, and ingenuity. We proudly present a Penrodian who has all of these things and more: meet Seth Howell, Technical Architect.

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Core Values Series: Flexibility

Check out our newest series centered around our Core Values. Read about Flexibility!

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Salesforce Outsourcing

If you're like most healthcare and life sciences companies, you're trying to maximize the value of Salesforce. Businesses of any size may lack the resources and expertise to effectively use Salesforce. This means they may not be able to implement its best practices. Setting up these practices yourself may be difficult.

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How Healthcare Providers are Utilizing Artificial Intelligence to Improve the Claims to Payment Process

As technology advances, healthcare providers turn to artificial intelligence (AI) to optimize their revenue cycle process. One key area where AI can significantly contribute is in the "claims to payment" portion of the process, which includes claims optimization, billing, payment, and denials management.

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Core Values Series: Teamwork

Check out our newest series centered around our Core Values. First up: Teamwork!

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Celebrating International Women’s Day 2023!

🎊 On this day and every day, we celebrate the women who have made lasting impacts on our lives, and we recognize the ones who came before us to create a better world for women everywhere and from every background.

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