SALESFORCE RESOURCES

A collection of use cases, webinars, and videos about the world of Salesforce in healthcare, life sciences, and medical devices

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Blog

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

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Blog

Value-Based Care with Salesforce Health Cloud

Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out revolutionized modern healthcare.

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eBook

Virtual Selling is the New Normal

The COVID-19 pandemic radically changed traditional medtech sales strategies. Throughout 2020, Medtech companies quickly outgrew the siloed platforms and processes that rely on in-person visits, disconnected platforms, spreadsheets, and outdated marketing technologies.

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Blog

Happy Father’s Day!

Monica Anderson I’ll start! As cliché as it is, one of my favorite memories with my dad is when he walked me down the aisle at my wedding! And one of my favorite things is watching my husband as a dad with our kiddos Molly Farley John Farley. The most intelligent, energetic, and wittiest person […]

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eBook

Accelerating Medtech Sales in a Post-Covid World

The COVID-19 pandemic radically changed traditional medtech sales strategies. Throughout 2020, Medtech companies quickly outgrew the siloed platforms and processes that rely on in-person visits, disconnected platforms, spreadsheets, and outdated marketing technologies.

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Blog

New Hire Series: Clint Rhea

Meet Clint Penrod recently welcomed a data wizard to the team! Meet Clint Rhea: our newest Data Architect. As a Data Architect, Clint thinks about the ways we represent business concepts and events in systems as data, and designs secure, reliable communication between the systems where people do work. He also participates in architecture and […]

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Blog

Delivering Better Long-Term Care Outcomes with Salesforce

A stable healthcare system is an integral component of any thriving community. However, it is a vast ecosystem that has always been plagued with a myriad of challenges. In recent years, it has also become fast-evolving due to a combination of various factors. These include technological innovations, government regulations, and shifting patient expectations.

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Blog

Happy Mother’s Day!

Monica Anderson I can start…one of my favorite memories with my mom was when my sisters and I flew out to Arizona to surprise her for her birthday, she had no idea we were coming! And another recent favorite memory of being a mom was the family trip we just took to Florida – it’s […]

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Blog

New Hire Series: Christine Stevens, Salesforce Consultant

Christine is one of our two newest—and, dare we say, magical—Salesforce Consultants at Penrod. To the question “What do you do at Penrod?” Christine says: “I make magic happen. I am a Managed Services Consultant who takes existing solutions and makes them better.” Like many of our employees, Christine’s path to working for Penrod is […]

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Blog

Why Pharma Data Integrity is a Crucial Component of Security

Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry's access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.

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Blog

The Plight of Rural Hospitals…and the Best Ways to Save Them

Rural hospitals are important beacons of care in remote areas. In this article, we investigate how to save them from closure.

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Blog

What’s Next for Medical Devices and Artificial Intelligence

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

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Blog

Patient Referral Tracking: The Key to Increasing Acquisition and Retention

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

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Research Report

Sh!ft Happens: Examining Patient Expectations for Digital Healthcare in 2021

64% of patients would consider switching to a doctor who offered more digital technologies. What are you doing to address the shift? In this original research report, we examine patient expectations for digital healthcare in 2021.

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Blog

Leadership Series: Laura Teschendorf, Chief Financial Officer

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Blog

Pharma CRM: The Key to Ditching the Spreadsheet

Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

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Blog

Healthcare Marketing Ideas for Clinics in 2021

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

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Research Report

Measuring Consumer Confidence in Electronic Medical Devices

As medical devices continue to improve thanks to advances in computing, medical technology, artificial intelligence, and machine learning, consumers have never had as many options to improve their health outcomes. However, emerging technologies also inspire new questions about safety, cost, and efficacy...and the field of medical devices is no different.

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Case Study

Centralizing Disparate Marketing Data with Salesforce Datorama

Our client's shear amount of marketing data was overwhelming. See how Penrod made it unified, insightful, and actionable with Salesforce Datorama.

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Case Study

Streamline infectious disease testing with Salesforce Health Cloud

Daybreak Health was founded on the principle that testing should be convenient, fast, and accurate. When COVID-19 unleashed devastation across the world, Daybreak responded with an idea for a revolutionary platform to stop the spread. In order to create a digital platform that would deliver on its founding principles, Daybreak chose to work with Health and Life Science experts at Penrod and Salesforce. To see how they are addressing the global crisis, it’s important to understand why testing is vital to our fight against the pandemic.

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Blog

Why Penrod Values Certifications

A person’s continued mental development is incredibly important to their growth as a human— and in the professional world, to their growth as both a person and employee. At Penrod, we value personal and professional development in their many forms, which is why we offer a handful of training initiatives. One we’re most proud of is our path to certifications.

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Blog

New Health Cloud Clinical Data Model

With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.

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Blog

What is Salesforce Vaccine Cloud?

With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.

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Blog

The How and Why of Wearable Tech in Healthcare

The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.

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Blog

Leadership Series: Matt Fiel, Director of Marketing and Alliances

Matt joined the fam in late 2019, but it feels like much longer! Since he began, Matt has leveled up Penrod’s marketing game to rival the best of the best. He also happens to be proficient in photoshopping his coworkers and keeping all of us lighthearted throughout the work weeks. For example: Don’t ask. We […]

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Blog

New FDA AI and Machine Learning Regulations: What Do they Mean for Medical Devices

The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.

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Blog

Why I Work at Penrod: Ally Wentzell

Before she worked at Penrod, she felt pulled toward the culture we’ve created: “A quick look at the website and the employee profiles drew me in. I wanted to be a part of a team where I felt like I mattered and Penrod felt like the place for me,” she said. Once she was hired […]

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Blog

What the “COVID-19” Card Could Mean for Clinics

According to the CDC, more than 2.1 million people in the United States have already received the COVID-19 vaccine. As more and more doses are distributed (11 million at this point), airlines, restaurants, concert halls, and other venues where large amounts of people gather are considering whether or not to require vaccination at the point of entry.

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Blog

An Inside Look at the Penrod Giving Tree

>Since 2016, Penrod has participated in a Giving Tree for Children’s of Wisconsin. CHW Community Services serves nearly 2,000 kids in foster care, treatment foster care, public adoptions, child and family counseling, and child abuse prevention programs in the greater Milwaukee area.

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Blog

Salesforce Implementation Partner Checklist

For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.

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Blog

How to Improve Healthcare Customer Service with Better Tools and the Kano Model

With the patient experience at the forefront of providers’ minds going into 2021 and beyond, delivering exceptional customer service is key.

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Guide

Choosing a Salesforce Consultant: The 8 Things to Look For

In order to get the very most out of Salesforce, you’ll want to partner with a Salesforce consultant who understands your business needs and can help you reach your goals, be they training, customization, services, or a full implementation. Check out our guide for the eight things you should look for in a Salesforce partner.

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Case Study

Streamlining Patient Intake to Improve Experiences

See how Penrod improved visibility, reduced time-to-intake, and increased conversions at Autism Learning Partners, a leading behavioral health provider.

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Blog

Why Amazon’s Announcement Creates Opportunity for Specialty Pharmacies

Speciality pharmacies across the country are reacting to the news that online retail giant Amazon is entering the pharmaceutical space. The news comes two years after Amazon’s acquisition of PillPack, the foundation for its pharmaceutical offerings. 

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Blog

An Inside Look at the Hiring Process

At some companies, the interview process can be summed up in three steps: phone screen, in-person interview, and if you’re lucky, an offer. People are polite, friendly, and pretty formal. Penrod knows if you want the best, you can’t adhere to an old-fashioned process. That’s why our interview process is so different and why we have such a great team.

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Blog

Salesforce Health Cloud Guide

For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.

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Blog

What the Heck is a Penrodpalooza?

Penrodpalooza is a biannual event in which all Penrod employees are brought together to our headquarters in Milwaukee, Wisconsin for two workdays. We use this time to hug teammates we haven’t seen in a quarter or two, work on projects together in person, share some drinks and good food, review the quarters behind us, and […]

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Case Study

Integrating Leads, Inventory, and Cases in Salesforce

Our medical device client needed a platform that would manage complicated relationships between providers, patients, and distributors.

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Blog

Diversifying Penrod Through the Salesforce Talent Alliance and Pathfinder

The talent is there and everywhere, and all we need to do is take steps to accurately reflect the diversity of our society in the talent we hire. The Salesforce economy is projected to add 4.2 million new jobs by 2024, so accurate reflection is a big deal (and always is!).  Fortunately, Salesforce itself has taken […]

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Blog

5 Medical Device Marketing Trends to Keep an Eye On in 2021

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Blog

A Day in the Life of a Project Manager

Her days start with checking email, coordinating schedules, and prepping for work projects. “Basically, I’m chasing details all the time,” she laughs. “I want to make sure I’m responding to all clients on behalf of my team. If we’re in the discovery phase of a project, we do a lot of research on the company […]

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