Salesforce Resources to Help You On Your Salesforce Journey - Penrod

Filters

Industry
Salesforce Product

Blog

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

Read More

Blog

Customer Data Platforms: A Healthcare Perspective

Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

Read More

Blog

An Inside Look at Penrod’s Annual Event: The Penrodpalooza

One (very magical) time per year, Penrod holds a Penrodpalooza; this is a time when all employees are brought together from all over the States (we’re currently dispersed across 24 states!) to our headquarters in Milwaukee, Wisconsin for a few days.

Read More

Blog

The People Behind the Data: Improving Employee Engagement and Retention at Penrod

The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.

Read More

Blog

Sales Cloud vs Health Cloud: Differences you Need to Know

The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.

Read More

Blog

Guide to Marketing and Outreach for Medical Device Companies

Traditionally, the healthcare field has been one of the slowest to adopt new technologies - particularly when it comes to marketing. However, today, marketing teams across the medical industries have had to adapt to use omnichannel marketing strategies and tactics to remain competitive.

Read More

Blog

Penrod Chief Executive Officer Chris Widmayer Recognized as one of 2022’s Best CEOs for Women

This recognition is based solely on ratings from female employees in the previous 12 months. With over 15 million ratings across 70,000 companies, Comparably is one of the most trusted reputation platforms for assessing the quality of workplace culture and employee happiness. Comparably’s recognition follows three quarters of record-high employee satisfaction, as measured by Penrod’s […]

Read More

Blog

Encourage User Adoption of a New Salesforce Implementation

Learn why user adoption is vital, where risks exist, and the best tactics to encourage user adoption of your Salesforce platform.

Read More

Blog

The Guide to Salesforce Org Migrations

Given the focus on financial intricacies, brand development, and employee training during an acquisition or merger, the difficulty of migrating technical infrastructure can become an afterthought. However, a successful technical migration is vital to the long-term success of an acquisition or merger.

Read More

Blog

Med Dev Guide: Manufacturing and Supply Chain Visibility

A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.

Read More

Blog

Penrod announces the appointment of Ann Hanna as an independent board member

Penrod, a leading Salesforce Expert Navigator in healthcare and life sciences, announced Ann Hanna as an independent board member. Ann brings over 30 years of C-level management experience at start-ups and mid-market companies, where she developed a proven track record of accelerating growth and creating industry niches. After securing a large investment from Salesforce Ventures […]

Read More

Blog

Improving Patient Service Experiences with Better Platforms (and the Kano Model)

With the patient experience at the forefront of providers’ minds going into 2022 and beyond, delivering exceptional customer service is key.

Read More

Blog

Med Dev Guide: Building Exceptional Patient Experiences with Salesforce

A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.

Read More

Blog

Med Dev Guide: Distributor Management

Like any other competitive business, medical device manufacturers must create compelling products and use resourcefulness and strategic planning to get them to buyers. Over time, the distribution networks for medical devices in the healthcare industry have gotten more concentrated. As providers, hospitals, medical device resellers, and other players consolidate, they have spawned more extensive and more sophisticated inventory management services.

Read More

Blog

Med Dev Guide: Automating Field Service Operations

The medical devices field is one of the most strictly regulated in the United States for a good reason. After all, according to Select USA, this sub-industry in healthcare alone is expected to be worth $208 billion by 2023. In this guide, we discuss how to improve field operations.

Read More

Blog

Med Dev Guide: Provider Relationship Management

It is no secret that the US healthcare market is a complicated maze of networks, hierarchies, affiliations, and regulations. Yet, the industry is full of new opportunities with a ready but apprehensive market to medical device companies and other players. To succeed, a medical device company will need to connect with and cater to healthcare providers because they are the best source of acquiring referrals, new business, and patients.

Read More

Blog

Med Dev Guide: Marketing and Outreach

Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.

Read More

Blog

Med Dev Guide: Sales Operations

If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.

Read More

Blog

The Next Generation of Marketing Cloud

Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.

Read More

Blog

Member Expectations for Health Insurance Self-Service Portals in 2022

Member experience can be your greatest asset - or your greatest liability. Learn how to build a great portal in 2022.

Read More

Blog

How to Build Better Buyer Personas Around Telehealth Services

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

Read More

Blog

How to Optimize Salesforce for FSA Grace Periods

Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.

Read More

On-Demand Webinar

State of the Pharma Call Center

In this on-demand webinar, we’re joined by our friends at Vonage to discuss patient expectations for pharmaceutical support experiences.Learn how to retain customers by solving routing bottlenecks, agent delegation issues, manual data entry, and decentralized data.

Read More

Blog

Penrod Continues to Differentiate its Healthcare Expertise with HIPAA Compliance Accreditation

Over the past five years, Penrod has become a leading Salesforce consultant in healthcare and life sciences. While dedication to HIPAA has always been at the forefront of their engagements, compliance is the result of Penrod’s investment in both internal processes and delivery practices to ensure HIPAA is baked into the core of how it […]

Read More

Blog

How Compounding Pharmaceuticals Are Marketing to Providers with Multiple Locations

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

Read More

Blog

Salesforce Spring ’22 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

Read More

Blog

New Hire Series: Meet Gohar and Seth!

Read More

Blog

Penrod’s Yves Stewart Speaks at Dreamforce

Read More

Blog

State of the Pharma Call Center: Solving Agent Pain

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

Read More

Research Report

Sh!ft Happens: Examining Consumer Expectations for Pharma Support in 2021

88% of consumers expect on-demand support from pharmaceutical companies. What are you doing to address the shift? In this original research report, we examine consumer expectations for pharma support experiences in 2021.

Read More

Blog

State of the Pharma Call Center: Outsourcing vs. Insourcing

Outsourcing is a way to avoid finding the talent a pharma company requires from its agents. But like everything, there are always trade-offs.

Read More

Blog

State of the Pharma Call Center: Solving Provider Pain

Patients aren’t the only stakeholder with growing expectations for healthcare experiences. Provider satisfaction also depends on the quality of your support platform, staff, and referral options. Providers need rapid answers to their questions about dosage, side effects, and symptoms. Pharmacy call centers need to meet this demand in order to build provider relationships, ease burdens on pharmacy staff, and reduce operational costs.

Read More

Blog

State of the Pharma Call Center: Solving Patient Pain

If pharmacies fail to provide good support experiences, patients will look for other options, drive down satisfaction rates, and tarnish the brand. Being proactive about patient support earns trust, loyalty, and promoters. Today, virtual call centers are the best way to create a unified platform for a better patient service experience.

Read More

Blog

State of the Speciality Pharma Call Center: Part 1

The data is clear - patient and provider expectations for support from specialty pharmacies are growing exponentially.

Read More

Blog

Medical Device CRM: The Key to Accelerating Sales with a Virtual Sales Model

Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

Read More

Blog

How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

Read More

Blog

How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

Read More

Blog

Value-Based Care with Salesforce Health Cloud

Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out revolutionized modern healthcare.

Read More

eBook

Virtual Selling is the New Normal

The COVID-19 pandemic radically changed traditional medtech sales strategies. Throughout 2020, Medtech companies quickly outgrew the siloed platforms and processes that rely on in-person visits, disconnected platforms, spreadsheets, and outdated marketing technologies.

Read More

Blog

Happy Father’s Day!

Monica Anderson I’ll start! As cliché as it is, one of my favorite memories with my dad is when he walked me down the aisle at my wedding! And one of my favorite things is watching my husband as a dad with our kiddos Molly Farley John Farley. The most intelligent, energetic, and wittiest person […]

Read More