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Salesforce Blogs

Check out our collection of blogs about the world of Medical Devices, Insurance, and using Salesforce to take your business to the next level.

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Why Amazon’s Announcement Creates Opportunity for Specialty Pharmacies

Speciality pharmacies across the country are reacting to the news that online retail giant Amazon is entering the pharmaceutical space. The news comes two years after Amazon’s acquisition of PillPack, the foundation for its pharmaceutical offerings. 

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Blog

Salesforce Health Cloud Guide

For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.

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5 Medical Device Marketing Trends to Keep an Eye On in 2021

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Blog

Don’t Put Member Health on Hold

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Blog

Are Your Patients More than Data?

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Blog

5 Vital Tactics to Improve Patient Recruitment in Clinical Trials

The year 2020 has caused pharma companies to completely rethink how clinical trials work, including how to effectively recruit and retain patients for each trial. Here are five tactics that you can use to improve your recruitment strategy in 2020 and beyond. Just a few months into 2020, almost every aspect of our daily lives was turned upside down. Face-to-face interactions were out and social distancing, masks and hand sanitizer were in, and the race to find a vaccine was on.

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Blog

A Day in the Life of a Penrod Salesforce Consultant

“No two days are alike,” she says. “My responsibilities and priorities are pretty dynamic. What happens in a given day generally depends on meetings, the needs of clients, and whatever else needs to be done.” Penrod, headquartered in Milwaukee, Wisconsin, is nestled in the city’s Historic Third Ward neighborhood. During normal times, Renee loves working […]

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Blog

Connecting Patients to the Right Care

Patients are becoming savvier and more engaged in their health, and their expectations of customer service are higher than ever. Thanks to online retail giants, patients want a personalized experience, ready recommendations, and more. How can healthcare call center service agents meet these needs? With Salesforce Health Cloud.

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Blog

Meet Marlien, Our Health and Life Science Champion!

If you know Penrod, you know we are people-obsessed, results-obsessed, quality-obsessed, and over the last couple years, Healthcare and Life Sciences-obsessed. You could say we have a few Health-y obsessions (*ba-dum-chh*)

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Blog

Five Reasons Medical Device Startups Grow with Salesforce

Let’s face it: CRM platforms are an investment. Sure, you can try to scale your business with a basic CRM; many startup medical device manufacturers or distributors do just that. But what happens when things take off? Sometimes growth is a slow but steady and then instantly you see exponential growth. Are you prepared for that? Salesforce is. Salesforce unlocks countless benefits for medical device teams, from sales and marketing to customer service and operations.

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Blog

Using Salesforce to Improve Care Management

Equipping healthcare professionals with the right technology can dramatically improve their care management strategies, from elevating the patient experience to increasing the ease of finding and analyzing health records in order to make the right decision. Learn how Salesforce Health Cloud can be the one instance you need to fully manage the patient experience.

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Blog

Service Cloud vs Health Cloud

The key things you need to know about Service Cloud vs Health Cloud, all in an easy-to-read chart.

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Blog

Seven Months, 21 New Penrodians!

Business is booming at Penrod, so we’ve been busy adding some top-rate talent to the team. We sat down (well, virtually) with our newest team members to chat about our newest favorite topic — them!

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Blog

EHR vs CRM: Why Can’t We Be Friends?

COVID-19 has already and will continue to shift the healthcare experience for patients. As healthcare continues to become more virtual, the importance of maintaining a quality EHR strategy increases. Furthermore, the importance of personalized outreach due to healthcare consumerization has made it necessary to take them to the next level with CRMs.

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Blog

Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

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Blog

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

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How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

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Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

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Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

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Tips From the FDA: Designing Safe and Effective COVID Drug Trials

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

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Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and "swipe left" on the ones that won't? Fortunately, there’s a platform that can help – Pardot.

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Blog

New FDA Guidelines for Accelerating COVID-19 Treatments

This week, the FDA released new guidelines for innovators conducting research into COVID-19 prevention and treatment options. These new guidances build on the Coronavirus Treatment Acceleration Program (CTAP), an FDA program that accelerates distribution of new treatments to patients in need. We summarize what you need to know.

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Salesforce Disaster Recovery: Backing up Data and Metadata

As Salesforces' backup recovery solution rides into the sunset, what are you doing to protect your business from data loss?

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First COVID-19 Test with At-Home Sample Collection Approved

The first at-home collection kit has been approved...but there's a catch

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Blog

Meet Penrod’s Newest Salesforce Pawject Manager

Penrod, a leading provider of custom-built Salesforce solutions, today announced that they have hired the first canine Salesforce professional in the consulting services industry to recognize National Pet Day.

The decision marks a milestone for canines in the technology community and begs the question – is a dog just man's best friend, or can they become man's best co-worker?

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Blog

OASH to Allow Licensed Pharmacists to Issue COVID-19 Tests

Learn what the Health and Human Services announcement means for licensed pharmacists and the PREP Act.

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Blog

FDA Breakthrough Devices Program

Since the Innovation Pathway program initiated in 2011, the Food and Drug Administration (FDA) has provided means to expedite its review process for groundbreaking products. While critics question how faster review cycles impact patient safety, one thing is clear...products approved under priority review suffer more quality issues.

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Blog

Breaking: Sweeping CMS Measures

Yesterday, CMS is made an announcement that they would be taking additional sweeping measures to empower the US healthcare system to meet challenges created by the COVID-19 pandemic. We summarize it here.

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Blog

Manufacturing Vital Medical Devices and Products During a Pandemic

In the words of a York resident, “Have you heard of the York Plan? That’s us. We pretty much saved the world.”1 The setting was bucolic York County, Pennsylvania. The appropriately named “York Plan” was a 15-point initiative created by W. S. Shipley in the late 30’s to re-train workers, pool resources and coordinate production […]

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Getting Ahead of the Coronavirus Curve with Telehealth and Remote Care

We’ve discussed how robot-assisted care is one of the best ways to ensure that our healthy populations, including healthcare providers, don’t unnecessarily expose themselves to Coronavirus. Social distancing attempts to ensure that healthcare providers aren’t overloaded. This is a mitigation approach that, according to a study by Imperial College, may reduce peak healthcare demand by […]

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Blog

Centers for Medicare and Medicaid Expands Telehealth Benefits

In the latest step to encourage “social distancing”, an isolation technique meant to slow the rapid spread of COVID-19, the Centers for Medicare and Medicaid (CMS) announced expanded telehealth benefits for Medicare participants. Before the announcement, medicare participants were only allowed to access remote healthcare services for routine checkups. This means the most vulnerable populations […]

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Blog

How to Get More Patients

In today’s digital world, people have an infinite amount of options when it comes to choosing care. And with government regulations like OPPS and the 21st Century Cures Act just around the corner, transparency and consumerism will only increase. How can your practice break through the noise? Here are five patient acquisition strategies that can […]

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21st Century Cures Act and Interoperability: Redefining Digital Health Experiences

The rules, defined by the HHS Office of the National Coordinator for Health Information Technology (ONC) and the Centers for Medicare and Medicaid Services (CMS), mark the most extensive healthcare information policies the government has implemented since HIPAA. They require that both public and private organizations share information between patients and other healthcare third-parties in […]

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Pardot vs Marketing Cloud

The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.

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How Information Silos Lead to Game Over: Lessons From Tetris

During sessions of Tetris for the Nintendo Entertainment System, my anxiety grew in correlation with what I saw on the screen - a growing, colorful shitstorm of bricks that were quickly turning into an unmanageable problem.

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Infographic

Analytics to Turn Reporting into Revenue

Reporting is naked without analytics, analysis, and action to dress it up. We break down the data your CRM needs to have in order to turn reports into revenue - at every level of your sales organization.

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Key takeaways from the FDA’s coronavirus response

While coronavirus is not yet widespread in the United States, the FDA is trying to keep it that way, both domestically and internationally. In a statement released last last week, the FDA summarized its mission. The FDA is an active partner in the Novel Coronavirus (COVID-19) response, working closely with our government and public health […]

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Blog

Medical Device Companies are Taking a Stand Against Coronavirus

Dangerous Virus, new Regulations FDA regulatory intervention As the primary regulatory body for medical devices in the United States, the FDA has taken a strong role to help quicken the development of available medical products to diagnose, treat, and combat the virus. We have a vital mission to protect and promote public health and the […]

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Create a Customer-Centric Experience with Patient Generated Health Data

Patient data, including biometrics, symptoms, effects of medicine, and level of activity are traditionally collected during annual physicals or sporadically scheduled exams. The data measures only a fraction of the patient experience, ignoring the data-rich history of their day-to-day lives. It strays towards reporting, rather than 360-degree analytical insights. The next generation of healthcare will […]

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Medical Device Security: What the FDA Recommends to Keep Your Users Safe

The advantages of connected medical devices are obvious. Healthcare providers are given a 360-degree view of patient health metrics that matter – and that rich data, aggregate and realtime, is accessible through patient engagement software like Health Cloud. But the risks are also apparent. We’ve grown accustom to securing our digital lives by running anti-virus […]

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Blog

Digital Trends: Harnessing the Power of Your Medical Device Distributors

And group purchasing networks have only accelerated this trend. Developed in the 1990’s to increase provider negotiation power, GPOs and IDNs have triggered distributors to consolidate in their best interest as well. As healthcare players continue to consolidate into larger entities, you need to pay close attention to how this affects your target markets and […]

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Blog

Meet the First Winner of Penrod’s Annual Chili Contest!

It wasn’t easy. There were two other vegan competitors, a chicken chili, and a delicious ‘normal’ that tasted like pure Wisconsin in a bowl. To make matters worse, the office was still reeling from a Slack war-of-words that shook us to our core – what is a chili exactly? Does it need to have beans? Can it have noodles?

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Jumpstart Your Healthcare and Life Sciences Digital Transformation Journey

Providing your customers with improved outcomes, connected experiences, and cutting-edge innovation is critically important for any healthcare company to survive and win.

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Will Bioprinted Organs Be Regulated by the FDA Like Medical Devices?

3D printing has already revolutionized the medical device industry. Devices can be produced more efficiently, and creating patient specific devices has already started to improve healthcare outcomes. While the idea of 3D-printed parts that can augment the human body may still seem like a headline from the future, the industry is already onto the next […]

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Blog

Medical Device AI Regulation

As a part of the American AI Initiative, a new draft memorandum proposed by the White House yesterday identifies policy that will guide regulatory and non-regulatory oversight of AI applications, including medical device AI. The American AI Initiative seeks to: Ensure that ingenuity is not restricted by over-regulation Certify that AI is used for public […]

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Blog

Digital Trends: Medical Device Marketing to Doctors

Eighty percent are at or beyond capacity. Seventy-eight percent feel ‘burned out’1, and their attention spans are diminishing. How can you effectively market medical devices to one of the busiest, most stressful professions in the United States? Common sense screams that marketers should go directly after the consumer, skipping the middle-man entirely. After all, the […]

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Blog

An Inside Look at the Hiring Process

At some companies, the interview process can be summed up in three steps: phone screen, in-person interview, and if you’re lucky, an offer. People are polite, friendly, and pretty formal. Penrod knows if you want the best, you can’t adhere to an old-fashioned process. That’s why our interview process is so different and why we have such a great team.

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Our Take on the Salesforce Release Notes

Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us.

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Four Salesforce HIPAA Controls For Compliance

We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]

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Blog

Outpatient Prospective Payment System Compliance

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]

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Salesforce Winter ’20: What We’re Excited About

While some people dread the word “winter” and the things it brings (snow and cold, anyone?), Salesforce always brings something hot and with its recent winter release, they did not disappoint! The release includes expanded features across mobile, industry solutions, and AI, and covers all clouds including Sales, Marketing, Community, and more.  Penrod took a […]

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Dreamforce 2019: What Penrod Can’t Wait to Do, See, and Learn

The Penrod team is set to descend on San Francisco for Dreamforce 2019 on November 19th. We had a blast last year and wondered if the Salesforce masterminds could do it again. With more than 50 keynotes and 2,700 sessions, there is no question. They have.  Of course, no one person can take it all […]

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Blog

Penrod’s Six Cures for the Common Quote

If your pipeline is congested, and the quoting process is stuffy and holding things up…check out this infographic, we have a cure.

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Increasing pipeline management and lead visibility with Salesforce

Medical device companies face unique challenges when trying to transform their sales organization into accountable, efficient, and results driven teams. In our experience, creating tools and processes that provide mutual benefits to both company users & their customers and partners is a huge challenge. Here, we will show how Kiper Health leveraged the Salesforce Platform […]

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What Makes Us Great: Penrod’s Core Values

Penrod has been named a top Wisconsin place to work for three years running. We’ve earned a prime spot in the Inc. 500 list multiple times. We’re proud to be a Platinum Salesforce partner. And not to boast, but we have some of the best employees around. At Penrod, we’re Salesforce consultants with grit. That’s […]

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Blog

WITness Success 2019

Each year, countless tech conferences dot the landscape. Some we bookmark as “maybe,” some we pass on, and some, like WITness Success, are a solid “Yes, book those tickets now!” In 2019, our Penrod crew of four stormed Nashville, Tennessee for WITness Success, the third annual Salesforce Women in Tech conference. It’s a globally organized, […]

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5 Examples of Healthcare Portals That Improve the Patient Experience

It seems that these days, every healthcare provider has a patient portal offering online access to medical records, the ability to schedule appointments, refill prescriptions, and more. It’s become a must-have, but it’s also a value–add for both patients and providers. Because health portals have become standard, it’s easy to overlook the true value a […]

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