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Salesforce Blogs

Check out our collection of blogs about the world of Medical Devices, Insurance, and using Salesforce to take your business to the next level.

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FDA Breakthrough Devices Program

More on that later. The latest incarnation of a priority review track is the Breakthrough Devices Program, the spiritual successor to the Expedited Access Pathway and Innovation Pathway. For most companies, it means that a new medical device could be brought to market more quickly. However, it’s not necessarily that simple. New data from JAMA […]

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Blog

Breaking: Sweeping CMS Measures

Increasing hospital capacity Normally, hospitals are required to administer services in their own buildings. CMS is now allowing hospitals to provide services in additional locations, especially for patients requiring ventilators or intensive care. This is meant to support the temporary sites that are being built to ensure hospital systems don’t exceed capacity. Additionally, medicare coverage […]

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Blog

Manufacturing Vital Medical Devices and Products During a Pandemic

In the words of a York resident, “Have you heard of the York Plan? That’s us. We pretty much saved the world.”1 The setting was bucolic York County, Pennsylvania. The appropriately named “York Plan” was a 15-point initiative created by W. S. Shipley in the late 30’s to re-train workers, pool resources and coordinate production […]

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Getting Ahead of the Coronavirus Curve with Telehealth and Remote Care

We’ve discussed how robot-assisted care is one of the best ways to ensure that our healthy populations, including healthcare providers, don’t unnecessarily expose themselves to Coronavirus. Social distancing attempts to ensure that healthcare providers aren’t overloaded. This is a mitigation approach that, according to a study by Imperial College, may reduce peak healthcare demand by […]

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Blog

Centers for Medicare and Medicaid Expands Telehealth Benefits

In the latest step to encourage “social distancing”, an isolation technique meant to slow the rapid spread of COVID-19, the Centers for Medicare and Medicaid (CMS) announced expanded telehealth benefits for Medicare participants. Before the announcement, medicare participants were only allowed to access remote healthcare services for routine checkups. This means the most vulnerable populations […]

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Blog

How to Get More Patients

In today’s digital world, people have an infinite amount of options when it comes to choosing care. And with government regulations like OPPS and the 21st Century Cures Act just around the corner, transparency and consumerism will only increase. How can your practice break through the noise? Here are five patient acquisition strategies that can […]

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Blog

21st Century Cures Act and Interoperability: Redefining Digital Health Experiences

The rules, defined by the HHS Office of the National Coordinator for Health Information Technology (ONC) and the Centers for Medicare and Medicaid Services (CMS), mark the most extensive healthcare information policies the government has implemented since HIPAA. They require that both public and private organizations share information between patients and other healthcare third-parties in […]

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Blog

Pardot vs Marketing Cloud

The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.

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How Information Silos Lead to Game Over: Lessons From Tetris

I believe the lessons of Tetris (and most video games, for that matter) go far beyond reflexes and spacial awareness. In the case of Tetris, silos lead to towering, mismanaged columns that eventually reach the top of the screen and trigger the dreaded two-word consequence of failure. Game over. I used to play Tetris (even […]

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Analytics to Turn Reporting into Revenue

Reporting is naked without analytics, analysis, and action to dress it up. We break down the data your CRM needs to have in order to turn reports into revenue - at every level of your sales organization.

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Blog

Key takeaways from the FDA’s coronavirus response

While coronavirus is not yet widespread in the United States, the FDA is trying to keep it that way, both domestically and internationally. In a statement released last last week, the FDA summarized its mission. The FDA is an active partner in the Novel Coronavirus (COVID-19) response, working closely with our government and public health […]

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Blog

Medical Device Companies are Taking a Stand Against Coronavirus

Dangerous Virus, new Regulations FDA regulatory intervention As the primary regulatory body for medical devices in the United States, the FDA has taken a strong role to help quicken the development of available medical products to diagnose, treat, and combat the virus. We have a vital mission to protect and promote public health and the […]

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Blog

Create a Customer-Centric Experience with Patient Generated Health Data

Patient data, including biometrics, symptoms, effects of medicine, and level of activity are traditionally collected during annual physicals or sporadically scheduled exams. The data measures only a fraction of the patient experience, ignoring the data-rich history of their day-to-day lives. It strays towards reporting, rather than 360-degree analytical insights. The next generation of healthcare will […]

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Blog

Medical Device Security: What the FDA Recommends to Keep Your Users Safe

The advantages of connected medical devices are obvious. Healthcare providers are given a 360-degree view of patient health metrics that matter – and that rich data, aggregate and realtime, is accessible through patient engagement software like Health Cloud. But the risks are also apparent. We’ve grown accustom to securing our digital lives by running anti-virus […]

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Blog

Digital Trends: Harnessing the Power of Your Medical Device Distributers

And group purchasing networks have only accelerated this trend. Developed in the 1990’s to increase provider negotiation power, GPOs and IDNs have triggered distributors to consolidate in their best interest as well. As healthcare players continue to consolidate into larger entities, you need to pay close attention to how this affects your target markets and […]

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Blog

Meet the First Winner of Penrod’s Annual Chili Contest!

It wasn’t easy. There were two other vegan competitors, a chicken chili, and a delicious ‘normal’ that tasted like pure Wisconsin in a bowl. To make matters worse, the office was still reeling from a Slack war-of-words that shook us to our core – what is a chili exactly? Does it need to have beans? Can it have noodles?

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Jumpstart Your Healthcare and Life Sciences Digital Transformation Journey

Providing your customers with improved outcomes, connected experiences, and cutting-edge innovation is critically important for any healthcare company to survive and win.

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Will Bioprinted Organs Be Regulated by the FDA Like Medical Devices?

3D printing has already revolutionized the medical device industry. Devices can be produced more efficiently, and creating patient specific devices has already started to improve healthcare outcomes. While the idea of 3D-printed parts that can augment the human body may still seem like a headline from the future, the industry is already onto the next […]

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Blog

Medical Device AI Regulation

As a part of the American AI Initiative, a new draft memorandum proposed by the White House yesterday identifies policy that will guide regulatory and non-regulatory oversight of AI applications, including medical device AI. The American AI Initiative seeks to: Ensure that ingenuity is not restricted by over-regulation Certify that AI is used for public […]

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Blog

Digital Trends: Medical Device Marketing to Doctors

Eighty percent are at or beyond capacity. Seventy-eight percent feel ‘burned out’1, and their attention spans are diminishing. How can you effectively market medical devices to one of the busiest, most stressful professions in the United States? Common sense screams that marketers should go directly after the consumer, skipping the middle-man entirely. After all, the […]

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Blog

An Inside Look at the Hiring Process

At some companies, the interview process can be summed up in three steps: phone screen, in-person interview, and if you’re lucky, an offer. People are polite, friendly, and pretty formal. Penrod knows if you want the best, you can’t adhere to an old-fashioned process. That’s why our interview process is so different and why we have such a great team.

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Blog

Our Take on the Salesforce Release Notes

Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us.

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Four Salesforce HIPAA Controls to Help You Gain Compliance and Trust

We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]

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Blog

Outpatient Prospective Payment System Compliance

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]

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Blog

Salesforce Winter ’20: What We’re Excited About

While some people dread the word “winter” and the things it brings (snow and cold, anyone?), Salesforce always brings something hot and with its recent winter release, they did not disappoint! The release includes expanded features across mobile, industry solutions, and AI, and covers all clouds including Sales, Marketing, Community, and more.  Penrod took a […]

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Blog

Dreamforce 2019: What Penrod Can’t Wait to Do, See, and Learn

The Penrod team is set to descend on San Francisco for Dreamforce 2019 on November 19th. We had a blast last year and wondered if the Salesforce masterminds could do it again. With more than 50 keynotes and 2,700 sessions, there is no question. They have.  Of course, no one person can take it all […]

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Blog

Penrod’s Six Cures for the Common Quote

If your pipeline is congested, and the quoting process is stuffy and holding things up…check out this infographic, we have a cure.

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Increasing pipeline management and lead visibility with Salesforce

Medical device companies face unique challenges when trying to transform their sales organization into accountable, efficient, and results driven teams. In our experience, creating tools and processes that provide mutual benefits to both company users & their customers and partners is a huge challenge. Here, we will show how Kiper Health leveraged the Salesforce Platform […]

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What Makes Us Great: Penrod’s Core Values

Penrod has been named a top Wisconsin place to work for three years running. We’ve earned a prime spot in the Inc. 500 list multiple times. We’re proud to be a Platinum Salesforce partner. And not to boast, but we have some of the best employees around. At Penrod, we’re Salesforce consultants with grit. That’s […]

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Blog

WITness Success 2019

Each year, countless tech conferences dot the landscape. Some we bookmark as “maybe,” some we pass on, and some, like WITness Success, are a solid “Yes, book those tickets now!” In 2019, our Penrod crew of four stormed Nashville, Tennessee for WITness Success, the third annual Salesforce Women in Tech conference. It’s a globally organized, […]

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Blog

Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have clients from the health care sector ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is always the same: YES. Read on to learn why Health Cloud could be a great fit for your team. What […]

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5 Examples of Healthcare Portals That Improve the Patient Experience

It seems that these days, every healthcare provider has a patient portal offering online access to medical records, the ability to schedule appointments, refill prescriptions, and more. It’s become a must-have, but it’s also a value–add for both patients and providers. Because health portals have become standard, it’s easy to overlook the true value a […]

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