Salesforce Blogs

Blog

Google Gmail Rules for Bulk Emails

Google recently added new rules for bulk email senders to stop spam, improve security, and improve user experiences. Starting in February 2024, the new rules will affect bulk sender organizations emailing Gmail users. Notably, Google will impose even more stringent guidelines on organizations exceeding 5,000 daily emails to Gmail users. Google considers these mass senders.

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Patient Acquisition as a Competitive Advantage

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes…but you don’t have to. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process […]

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10 Crucial Ways Healthcare Companies Utilize Salesforce Managed Services

Check out 10 of the things our clients used Salesforce Managed Services for.

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The Ins and Outs of Activating Your Free Salesforce Data Cloud Licenses

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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How to Deal with Scope Creep in Salesforce Projects

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

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A Day in the Life of Chris Wiemer, Salesforce Developer

Code connoisseur and unofficial Penrod Gen Z representative: Meet Chris Wiemer, Salesforce Developer.

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Why Penrod Obtained SOC2 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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Core Values Series: Growth

Check out our newest series centered around our Core Values. Read about Growth!

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Penrod’s Interview Process: Hot Tips! 🔥

Learn more about the interview process we typically follow (and gain some hot tips along the way!)

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Why Penrod Obtained ISO 27001 Certification

ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.

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The Medicaid Continuous Enrollment Provision Dilemma

Now that the Medicaid Continuous Enrollment Provision rollback is in full swing, we’re only beginning to witness the impacts it has on enrollment numbers, member satisfaction, and payer revenue.

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Core Values Series: Accountability

Check out our newest series centered around our Core Values. Read about Accountability!

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Google Analytics HIPAA Compliance

A recent Health and Human Services bulletin created a nightmare for marketers across the health provider space, as it added some new context regarding third-party trackers to the 1996 law. The release doubled down on the requirements that health care companies must comply with due to the methods third-party tracking technologies disclose PHI without having a signed a BAA.

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Core Values Series: Grit

Check out our newest series centered around our Core Values. Read about Grit!

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A Day in the Life of Seth Howell, Technical Architect

What does it take to be a Technical Architect? Major brains, adaptability, and ingenuity. We proudly present a Penrodian who has all of these things and more: meet Seth Howell, Technical Architect.

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Core Values Series: Flexibility

Check out our newest series centered around our Core Values. Read about Flexibility!

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Salesforce Outsourcing

If you're like most healthcare and life sciences companies, you're trying to maximize the value of Salesforce. Businesses of any size may lack the resources and expertise to effectively use Salesforce. This means they may not be able to implement its best practices. Setting up these practices yourself may be difficult.

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How Healthcare Providers are Utilizing Artificial Intelligence to Improve the Claims to Payment Process

As technology advances, healthcare providers turn to artificial intelligence (AI) to optimize their revenue cycle process. One key area where AI can significantly contribute is in the "claims to payment" portion of the process, which includes claims optimization, billing, payment, and denials management.

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Core Values Series: Teamwork

Check out our newest series centered around our Core Values. First up: Teamwork!

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Celebrating International Women’s Day 2023!

🎊 On this day and every day, we celebrate the women who have made lasting impacts on our lives, and we recognize the ones who came before us to create a better world for women everywhere and from every background.

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A Day in the Life of Anne Moore, Salesforce Consultant

Gold-star listener, top-tier problem-solver, single source of hilarity: Meet Anne Moore, Sr. Salesforce Consultant.

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The Key to Rapid and Scalable Health Cloud Implementations

When healthcare companies search for software solutions that promise to solve their pain points, they're faced with two basic options. Implement a rigid point solution with limited scalability, or customize an operational platform tailored to their exact business goals.

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Celebrating Robyn McNeil’s Golden Anniversary!

🎊 Cue the confetti! Penrod loves to celebrate, and this month, we get to celebrate a Golden Penrodiversary.

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Patient Experience is Not Just an Expense

Let’s face it. Creating “better patient experiences” is an altruistic goal, but it often gets deprioritized for one simple reason – providers think of it as an expense. However, that mentality is shifting as a result of regulations that usher in new levels of consumer transparency.

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7 Things You Need From a Salesforce Managed Services Partner

Salesforce managed services is a bit of a misnomer – and that's hard to say as one of the healthcare industry's top Salesforce Managed Service providers. Typically, managed “services” refers to outsourcing core IT functions, like email, security, or technical support.

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Orchestrating Exceptional Member Journeys

As a health insurance marketer, your primary task is constantly looking for ways to improve member engagement and loyalty. But genuine engagement is not always easy, especially across 1000's of lives. You must navigate through challenges created by healthcare reform, economic uncertainty, and technology shortfalls.

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How Healthcare Focused Private Equity Firms Create Sustainable Value

The healthcare-focused private equity world is constantly changing. Investors continually seek new strategies to create faster revenue growth, healthier EBITDA margins, and sustainable business models.

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Penrod’s 2022 Holiday Celebrations

Penrod loves to celebrate, especially during the holiday season! Between a steps challenge, a holiday decorating party, and more, we were very busy getting into the spirit this year. Take an insider look.

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Salesforce Spring ’23 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

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Health Insurance Trends To Keep an Eye on in 2023

As open enrollment winds down, it's important to breathe a sigh of relief. However, remember that it's never too early to start thinking about the next open enrollment period. In this article, I'll discuss the key trends to keep an eye on in 2023 that will undoubtedly influence your next open enrollment.

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Salesforce Named Leading Customer Experience Platform for Life Sciences

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

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Will multi-site scheduling for cell and gene therapy ever get easier?

It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.

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Are you making these mistakes in Health Cloud?

Health Cloud is one of the most powerful engagement platforms in the healthcare industry, helping providers, payers, med tech, and pharmaceutical companies innovate their offerings. Throughout many Health Cloud implementations, we've had to address hundreds of mistakes people made. We've documented the most common ones here.

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Are you making these mistakes in Marketing Cloud?

Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.

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Addressing Technical Debt in Salesforce

Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

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Customer Data Platforms: A Healthcare Perspective

Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

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An Inside Look at Penrod’s Annual Event: The Penrodpalooza

One (very magical) time per year, Penrod holds a Penrodpalooza; this is a time when all employees are brought together from all over the States (we’re currently dispersed across 24 states!) to our headquarters in Milwaukee, Wisconsin for a few days.

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The People Behind the Data: Improving Employee Engagement and Retention at Penrod

The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.

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Sales Cloud vs Health Cloud: Differences you Need to Know

The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.

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Guide to Marketing and Outreach for Medical Device Companies

Traditionally, the healthcare field has been one of the slowest to adopt new technologies - particularly when it comes to marketing. However, today, marketing teams across the medical industries have had to adapt to use omnichannel marketing strategies and tactics to remain competitive.

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Encourage User Adoption of a New Salesforce Implementation

Learn why user adoption is vital, where risks exist, and the best tactics to encourage user adoption of your Salesforce platform.

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The Guide to Salesforce Org Migrations

Given the focus on financial intricacies, brand development, and employee training during an acquisition or merger, the difficulty of migrating technical infrastructure can become an afterthought. However, a successful technical migration is vital to the long-term success of an acquisition or merger.

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Med Dev Guide: Manufacturing and Supply Chain Visibility

A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.

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Improving Patient Service Experiences with Better Platforms (and the Kano Model)

With the patient experience at the forefront of providers’ minds going into 2022 and beyond, delivering exceptional customer service is key.

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Med Dev Guide: Building Exceptional Patient Experiences with Salesforce

A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.

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Med Dev Guide: Distributor Management

Like any other competitive business, medical device manufacturers must create compelling products and use resourcefulness and strategic planning to get them to buyers. Over time, the distribution networks for medical devices in the healthcare industry have gotten more concentrated. As providers, hospitals, medical device resellers, and other players consolidate, they have spawned more extensive and more sophisticated inventory management services.

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Med Dev Guide: Automating Field Service Operations

The medical devices field is one of the most strictly regulated in the United States for a good reason. After all, according to Select USA, this sub-industry in healthcare alone is expected to be worth $208 billion by 2023. In this guide, we discuss how to improve field operations.

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Med Dev Guide: Provider Relationship Management

It is no secret that the US healthcare market is a complicated maze of networks, hierarchies, affiliations, and regulations. Yet, the industry is full of new opportunities with a ready but apprehensive market to medical device companies and other players. To succeed, a medical device company will need to connect with and cater to healthcare providers because they are the best source of acquiring referrals, new business, and patients.

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Med Dev Guide: Marketing and Outreach

Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.

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Med Dev Guide: Sales Operations

If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.

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The Next Generation of Marketing Cloud

Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.

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Member Expectations for Health Insurance Self-Service Portals in 2022

Member experience can be your greatest asset - or your greatest liability. Learn how to build a great portal in 2022.

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How to Build Better Buyer Personas Around Telehealth Services

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

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How to Optimize Salesforce for FSA Grace Periods

Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.

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How Compounding Pharmaceuticals Are Marketing to Providers with Multiple Locations

Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.

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Salesforce Spring ’22 Release: A Healthcare & Life Sciences Perspective

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

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Penrod’s Yves Stewart Speaks at Dreamforce

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State of the Pharma Call Center: Solving Agent Pain

Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.

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State of the Pharma Call Center: Outsourcing vs. Insourcing

Outsourcing is a way to avoid finding the talent a pharma company requires from its agents. But like everything, there are always trade-offs.

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State of the Pharma Call Center: Solving Provider Pain

Patients aren’t the only stakeholder with growing expectations for healthcare experiences. Provider satisfaction also depends on the quality of your support platform, staff, and referral options. Providers need rapid answers to their questions about dosage, side effects, and symptoms. Pharmacy call centers need to meet this demand in order to build provider relationships, ease burdens on pharmacy staff, and reduce operational costs.

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State of the Pharma Call Center: Solving Patient Pain

If pharmacies fail to provide good support experiences, patients will look for other options, drive down satisfaction rates, and tarnish the brand. Being proactive about patient support earns trust, loyalty, and promoters. Today, virtual call centers are the best way to create a unified platform for a better patient service experience.

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State of the Speciality Pharma Call Center: Part 1

The data is clear - patient and provider expectations for support from specialty pharmacies are growing exponentially.

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Medical Device CRM: The Key to Accelerating Sales with a Virtual Sales Model

Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

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How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

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How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

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Value-Based Care with Salesforce Health Cloud

Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out revolutionized modern healthcare.

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Delivering Better Long-Term Care Outcomes with Salesforce

A stable healthcare system is an integral component of any thriving community. However, it is a vast ecosystem that has always been plagued with a myriad of challenges. In recent years, it has also become fast-evolving due to a combination of various factors. These include technological innovations, government regulations, and shifting patient expectations.

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Why Pharma Data Integrity is a Crucial Component of Security

Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry's access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.

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The Plight of Rural Hospitals…and the Best Ways to Save Them

Rural hospitals are important beacons of care in remote areas. In this article, we investigate how to save them from closure.

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What’s Next for Medical Devices and Artificial Intelligence

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

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Patient Referral Tracking: The Key to Increasing Acquisition and Retention

The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.

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Pharma CRM: The Key to Ditching the Spreadsheet

Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

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Healthcare Marketing Ideas for Clinics in 2023

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

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New Health Cloud Clinical Data Model

With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.

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What is Salesforce Vaccine Cloud?

With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.

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The How and Why of Wearable Tech in Healthcare

The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.

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New FDA AI and Machine Learning Regulations: What Do they Mean for Medical Devices

The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.

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What the “COVID-19” Card Could Mean for Clinics

According to the CDC, more than 2.1 million people in the United States have already received the COVID-19 vaccine. As more and more doses are distributed (11 million at this point), airlines, restaurants, concert halls, and other venues where large amounts of people gather are considering whether or not to require vaccination at the point of entry.

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8 Things You Need In a Salesforce Consultant

For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.

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Why Amazon’s Announcement Creates Opportunity for Specialty Pharmacies

Speciality pharmacies across the country are reacting to the news that online retail giant Amazon is entering the pharmaceutical space. The news comes two years after Amazon’s acquisition of PillPack, the foundation for its pharmaceutical offerings. 

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Salesforce Health Cloud Guide

For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.

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5 Medical Device Marketing Trends to Keep an Eye On in 2021

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Don’t Put Member Health on Hold

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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Are Your Patients More than Data?

Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.

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5 Vital Tactics to Improve Patient Recruitment in Clinical Trials

The year 2020 has caused pharma companies to completely rethink how clinical trials work, including how to effectively recruit and retain patients for each trial. Here are five tactics that you can use to improve your recruitment strategy in 2020 and beyond. Just a few months into 2020, almost every aspect of our daily lives was turned upside down. Face-to-face interactions were out and social distancing, masks and hand sanitizer were in, and the race to find a vaccine was on.

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Connecting Patients to the Right Care

Patients are becoming savvier and more engaged in their health, and their expectations of customer service are higher than ever. Thanks to online retail giants, patients want a personalized experience, ready recommendations, and more. How can healthcare call center service agents meet these needs? With Salesforce Health Cloud.

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Five Reasons Medical Device Companies Grow with Salesforce

Let’s face it: CRM platforms are an investment. Sure, you can try to scale your business with a basic CRM; many startup medical device manufacturers or distributors do just that. But what happens when things take off? Sometimes growth is a slow but steady and then instantly you see exponential growth. Are you prepared for that? Salesforce is. Salesforce unlocks countless benefits for medical device teams, from sales and marketing to customer service and operations.

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Using Salesforce to Improve Care Management

Equipping healthcare professionals with the right technology can dramatically improve their care management strategies, from elevating the patient experience to increasing the ease of finding and analyzing health records in order to make the right decision. Learn how Salesforce Health Cloud can be the one instance you need to fully manage the patient experience.

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Service Cloud vs Health Cloud

The key things you need to know about Service Cloud vs Health Cloud, all in an easy-to-read chart.

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EHR vs CRM: Why Can’t We Be Friends?

COVID-19 has already and will continue to shift the healthcare experience for patients. As healthcare continues to become more virtual, the importance of maintaining a quality EHR strategy increases. Furthermore, the importance of personalized outreach due to healthcare consumerization has made it necessary to take them to the next level with CRMs.

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Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

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Is Salesforce Health Cloud the Right Fit for Your Organization?

At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.

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How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

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Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

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Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

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Tips From the FDA: Designing Safe and Effective COVID Drug Trials

Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.

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Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and "swipe left" on the ones that won't? Fortunately, there’s a platform that can help – Pardot.

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New FDA Guidelines for Accelerating COVID-19 Treatments

This week, the FDA released new guidelines for innovators conducting research into COVID-19 prevention and treatment options. These new guidances build on the Coronavirus Treatment Acceleration Program (CTAP), an FDA program that accelerates distribution of new treatments to patients in need. We summarize what you need to know.

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Salesforce Disaster Recovery: Backing up Data and Metadata

As Salesforces' backup recovery solution rides into the sunset, what are you doing to protect your business from data loss?

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First COVID-19 Test with At-Home Sample Collection Approved

The first at-home collection kit has been approved...but there's a catch

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Meet Penrod’s Newest Salesforce Pawject Manager

Penrod, a leading provider of custom-built Salesforce solutions, today announced that they have hired the first canine Salesforce professional in the consulting services industry to recognize National Pet Day.

The decision marks a milestone for canines in the technology community and begs the question – is a dog just man's best friend, or can they become man's best co-worker?

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OASH to Allow Licensed Pharmacists to Issue COVID-19 Tests

Learn what the Health and Human Services announcement means for licensed pharmacists and the PREP Act.

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FDA Breakthrough Devices Program

Since the Innovation Pathway program initiated in 2011, the Food and Drug Administration (FDA) has provided means to expedite its review process for groundbreaking products. While critics question how faster review cycles impact patient safety, one thing is clear...products approved under priority review suffer more quality issues.

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Breaking: Sweeping CMS Measures

Yesterday, CMS is made an announcement that they would be taking additional sweeping measures to empower the US healthcare system to meet challenges created by the COVID-19 pandemic. We summarize it here.

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Manufacturing Vital Medical Devices and Products During a Pandemic

In the words of a York resident, “Have you heard of the York Plan? That’s us. We pretty much saved the world.”1 The setting was bucolic York County, Pennsylvania. The appropriately named “York Plan” was a 15-point initiative created by W. S. Shipley in the late 30’s to re-train workers, pool resources and coordinate production […]

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Getting Ahead of the Coronavirus Curve with Telehealth and Remote Care

We’ve discussed how robot-assisted care is one of the best ways to ensure that our healthy populations, including healthcare providers, don’t unnecessarily expose themselves to Coronavirus. Social distancing attempts to ensure that healthcare providers aren’t overloaded. This is a mitigation approach that, according to a study by Imperial College, may reduce peak healthcare demand by […]

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Centers for Medicare and Medicaid Expands Telehealth Benefits

In the latest step to encourage “social distancing”, an isolation technique meant to slow the rapid spread of COVID-19, the Centers for Medicare and Medicaid (CMS) announced expanded telehealth benefits for Medicare participants. Before the announcement, medicare participants were only allowed to access remote healthcare services for routine checkups. This means the most vulnerable populations […]

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How to Get More Patients

In today’s digital world, people have an infinite amount of options when it comes to choosing care. And with government regulations like OPPS and the 21st Century Cures Act just around the corner, transparency and consumerism will only increase. How can your practice break through the noise? Here are five patient acquisition strategies that can […]

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21st Century Cures Act and Interoperability: Redefining Digital Health Experiences

The rules, defined by the HHS Office of the National Coordinator for Health Information Technology (ONC) and the Centers for Medicare and Medicaid Services (CMS), mark the most extensive healthcare information policies the government has implemented since HIPAA. They require that both public and private organizations share information between patients and other healthcare third-parties in […]

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Pardot vs Marketing Cloud

The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.

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How Information Silos Lead to Game Over: Lessons From Tetris

During sessions of Tetris for the Nintendo Entertainment System, my anxiety grew in correlation with what I saw on the screen - a growing, colorful shitstorm of bricks that were quickly turning into an unmanageable problem.

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Analytics to Turn Reporting into Revenue

Reporting is naked without analytics, analysis, and action to dress it up. We break down the data your CRM needs to have in order to turn reports into revenue - at every level of your sales organization.

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Key takeaways from the FDA’s coronavirus response

While coronavirus is not yet widespread in the United States, the FDA is trying to keep it that way, both domestically and internationally. In a statement released last last week, the FDA summarized its mission. The FDA is an active partner in the Novel Coronavirus (COVID-19) response, working closely with our government and public health […]

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Medical Device Companies are Taking a Stand Against Coronavirus

Dangerous Virus, new Regulations FDA regulatory intervention As the primary regulatory body for medical devices in the United States, the FDA has taken a strong role to help quicken the development of available medical products to diagnose, treat, and combat the virus. We have a vital mission to protect and promote public health and the […]

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Create a Customer-Centric Experience with Patient Generated Health Data

Patient data, including biometrics, symptoms, effects of medicine, and level of activity are traditionally collected during annual physicals or sporadically scheduled exams. The data measures only a fraction of the patient experience, ignoring the data-rich history of their day-to-day lives. It strays towards reporting, rather than 360-degree analytical insights. The next generation of healthcare will […]

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Medical Device Security: What the FDA Recommends to Keep Your Users Safe

The advantages of connected medical devices are obvious. Healthcare providers are given a 360-degree view of patient health metrics that matter – and that rich data, aggregate and realtime, is accessible through patient engagement software like Health Cloud. But the risks are also apparent. We’ve grown accustom to securing our digital lives by running anti-virus […]

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Digital Trends: Harnessing the Power of Your Medical Device Distributors

And group purchasing networks have only accelerated this trend. Developed in the 1990’s to increase provider negotiation power, GPOs and IDNs have triggered distributors to consolidate in their best interest as well. As healthcare players continue to consolidate into larger entities, you need to pay close attention to how this affects your target markets and […]

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Meet the First Winner of Penrod’s Annual Chili Contest!

It wasn’t easy. There were two other vegan competitors, a chicken chili, and a delicious ‘normal’ that tasted like pure Wisconsin in a bowl. To make matters worse, the office was still reeling from a Slack war-of-words that shook us to our core – what is a chili exactly? Does it need to have beans? Can it have noodles?

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Jumpstart Your Healthcare and Life Sciences Digital Transformation Journey

Providing your customers with improved outcomes, connected experiences, and cutting-edge innovation is critically important for any healthcare company to survive and win.

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Will Bioprinted Organs Be Regulated by the FDA Like Medical Devices?

3D printing has already revolutionized the medical device industry. Devices can be produced more efficiently, and creating patient specific devices has already started to improve healthcare outcomes. While the idea of 3D-printed parts that can augment the human body may still seem like a headline from the future, the industry is already onto the next […]

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Medical Device AI Regulation

As a part of the American AI Initiative, a new draft memorandum proposed by the White House yesterday identifies policy that will guide regulatory and non-regulatory oversight of AI applications, including medical device AI.

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Digital Trends: Medical Device Marketing to Doctors

Eighty percent are at or beyond capacity. Seventy-eight percent feel ‘burned out’1, and their attention spans are diminishing. How can you effectively market medical devices to one of the busiest, most stressful professions in the United States? Common sense screams that marketers should go directly after the consumer, skipping the middle-man entirely. After all, the […]

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Our Take on the Salesforce Release Notes

Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us.

Blog

Four Salesforce HIPAA Controls For Compliance

We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]

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Outpatient Prospective Payment System Compliance

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]