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Google recently added new rules for bulk email senders to stop spam, improve security, and improve user experiences. Starting in February 2024, the new rules will affect bulk sender organizations emailing Gmail users. Notably, Google will impose even more stringent guidelines on organizations exceeding 5,000 daily emails to Gmail users. Google considers these mass senders.
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The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes…but you don’t have to. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process […]
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Check out 10 of the things our clients used Salesforce Managed Services for.
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Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.
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Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.
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Code connoisseur and unofficial Penrod Gen Z representative: Meet Chris Wiemer, Salesforce Developer.
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ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.
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Check out our newest series centered around our Core Values. Read about Growth!
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Learn more about the interview process we typically follow (and gain some hot tips along the way!)
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ISO 27001 is more than just a certificate. It reinforces our commitment to being your trusted partner in the digital transformation journey.
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Now that the Medicaid Continuous Enrollment Provision rollback is in full swing, we’re only beginning to witness the impacts it has on enrollment numbers, member satisfaction, and payer revenue.
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Check out our newest series centered around our Core Values. Read about Accountability!
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A recent Health and Human Services bulletin created a nightmare for marketers across the health provider space, as it added some new context regarding third-party trackers to the 1996 law. The release doubled down on the requirements that health care companies must comply with due to the methods third-party tracking technologies disclose PHI without having a signed a BAA.
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Check out our newest series centered around our Core Values. Read about Grit!
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What does it take to be a Technical Architect? Major brains, adaptability, and ingenuity. We proudly present a Penrodian who has all of these things and more: meet Seth Howell, Technical Architect.
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Check out our newest series centered around our Core Values. Read about Flexibility!
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If you're like most healthcare and life sciences companies, you're trying to maximize the value of Salesforce. Businesses of any size may lack the resources and expertise to effectively use Salesforce. This means they may not be able to implement its best practices. Setting up these practices yourself may be difficult.
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As technology advances, healthcare providers turn to artificial intelligence (AI) to optimize their revenue cycle process. One key area where AI can significantly contribute is in the "claims to payment" portion of the process, which includes claims optimization, billing, payment, and denials management.
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Check out our newest series centered around our Core Values. First up: Teamwork!
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🎊 On this day and every day, we celebrate the women who have made lasting impacts on our lives, and we recognize the ones who came before us to create a better world for women everywhere and from every background.
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Gold-star listener, top-tier problem-solver, single source of hilarity: Meet Anne Moore, Sr. Salesforce Consultant.
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When healthcare companies search for software solutions that promise to solve their pain points, they're faced with two basic options. Implement a rigid point solution with limited scalability, or customize an operational platform tailored to their exact business goals.
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🎊 Cue the confetti! Penrod loves to celebrate, and this month, we get to celebrate a Golden Penrodiversary.
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Let’s face it. Creating “better patient experiences” is an altruistic goal, but it often gets deprioritized for one simple reason – providers think of it as an expense. However, that mentality is shifting as a result of regulations that usher in new levels of consumer transparency.
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Salesforce managed services is a bit of a misnomer – and that's hard to say as one of the healthcare industry's top Salesforce Managed Service providers. Typically, managed “services” refers to outsourcing core IT functions, like email, security, or technical support.
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As a health insurance marketer, your primary task is constantly looking for ways to improve member engagement and loyalty. But genuine engagement is not always easy, especially across 1000's of lives. You must navigate through challenges created by healthcare reform, economic uncertainty, and technology shortfalls.
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The healthcare-focused private equity world is constantly changing. Investors continually seek new strategies to create faster revenue growth, healthier EBITDA margins, and sustainable business models.
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Penrod loves to celebrate, especially during the holiday season! Between a steps challenge, a holiday decorating party, and more, we were very busy getting into the spirit this year. Take an insider look.
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Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
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As open enrollment winds down, it's important to breathe a sigh of relief. However, remember that it's never too early to start thinking about the next open enrollment period. In this article, I'll discuss the key trends to keep an eye on in 2023 that will undoubtedly influence your next open enrollment.
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It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.
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It's not hyperbole to say that personalized medicine is a new frontier in healthcare. It created a new supply chain rooted in the individual patient's biology. Personalized medicine means that treatment is no longer just between a patient and their doctor…it now involves complex relationships between clinicians, therapy managers, care coordinators, manufacturers, providers, pharmaceutical companies, and labs. In this article, I'll discuss seven tips for fixing healthcare’s most perplexing patient journey.
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Health Cloud is one of the most powerful engagement platforms in the healthcare industry, helping providers, payers, med tech, and pharmaceutical companies innovate their offerings. Throughout many Health Cloud implementations, we've had to address hundreds of mistakes people made. We've documented the most common ones here.
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Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.
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Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.
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Customer data platforms synthesize data and action, and they're becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.
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One (very magical) time per year, Penrod holds a Penrodpalooza; this is a time when all employees are brought together from all over the States (we’re currently dispersed across 24 states!) to our headquarters in Milwaukee, Wisconsin for a few days.
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The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
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The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
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Traditionally, the healthcare field has been one of the slowest to adopt new technologies - particularly when it comes to marketing. However, today, marketing teams across the medical industries have had to adapt to use omnichannel marketing strategies and tactics to remain competitive.
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Learn why user adoption is vital, where risks exist, and the best tactics to encourage user adoption of your Salesforce platform.
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Given the focus on financial intricacies, brand development, and employee training during an acquisition or merger, the difficulty of migrating technical infrastructure can become an afterthought. However, a successful technical migration is vital to the long-term success of an acquisition or merger.
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A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.
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With the patient experience at the forefront of providers’ minds going into 2022 and beyond, delivering exceptional customer service is key.
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A successful medical devices company relies on a solid relationship with its patients. Patients expect improved healthcare outcomes with devices that are simple to use, and service that is omnichannel and easy to access.
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Like any other competitive business, medical device manufacturers must create compelling products and use resourcefulness and strategic planning to get them to buyers. Over time, the distribution networks for medical devices in the healthcare industry have gotten more concentrated. As providers, hospitals, medical device resellers, and other players consolidate, they have spawned more extensive and more sophisticated inventory management services.
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The medical devices field is one of the most strictly regulated in the United States for a good reason. After all, according to Select USA, this sub-industry in healthcare alone is expected to be worth $208 billion by 2023. In this guide, we discuss how to improve field operations.
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It is no secret that the US healthcare market is a complicated maze of networks, hierarchies, affiliations, and regulations. Yet, the industry is full of new opportunities with a ready but apprehensive market to medical device companies and other players. To succeed, a medical device company will need to connect with and cater to healthcare providers because they are the best source of acquiring referrals, new business, and patients.
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Marketing medical devices requires a personalized connection between device manufacturers, providers, physicians and patients.
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If you've attended a symphony orchestra, you probably noticed a conductor at the center of it all. The conductor is the central person that ensures the orchestra is synchronized and the music flows. After all, the conductor’s most important job is to ensure the individual orchestra band members perform as a single unit. We can use the same analogy to pattern a sales operations team in a medical devices company.
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Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners - and every player in the healthcare ecosystem - at the center of every marketing moment.
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Member experience can be your greatest asset - or your greatest liability. Learn how to build a great portal in 2022.
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Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
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Check out the ways health insurance providers can optimize Salesforce for FSA grace periods and increase member engagement.
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Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
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Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
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Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor...technology.
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Outsourcing is a way to avoid finding the talent a pharma company requires from its agents. But like everything, there are always trade-offs.
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Patients aren’t the only stakeholder with growing expectations for healthcare experiences. Provider satisfaction also depends on the quality of your support platform, staff, and referral options. Providers need rapid answers to their questions about dosage, side effects, and symptoms. Pharmacy call centers need to meet this demand in order to build provider relationships, ease burdens on pharmacy staff, and reduce operational costs.
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If pharmacies fail to provide good support experiences, patients will look for other options, drive down satisfaction rates, and tarnish the brand. Being proactive about patient support earns trust, loyalty, and promoters. Today, virtual call centers are the best way to create a unified platform for a better patient service experience.
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The data is clear - patient and provider expectations for support from specialty pharmacies are growing exponentially.
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Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.
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The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.
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Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless.
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Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out revolutionized modern healthcare.
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A stable healthcare system is an integral component of any thriving community. However, it is a vast ecosystem that has always been plagued with a myriad of challenges. In recent years, it has also become fast-evolving due to a combination of various factors. These include technological innovations, government regulations, and shifting patient expectations.
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Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry's access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.
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Rural hospitals are important beacons of care in remote areas. In this article, we investigate how to save them from closure.
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The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.
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The key to increasing patient acquisition is understanding your best referral sources. Learn how to leverage technology to build a referral tracking process that enables growth.
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Blog
Spreadsheets still have their place in the pharmaceutical digital workbench. They're easy to use, accessible to most users, and cost-effective for simple data analysis. However, they're terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.
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Blog
Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?
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With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.
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With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.
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The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.
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The FDA released an action plan to further define the regulatory framework surrounding the use of artificial intelligence (AI) and machine learning (ML) in medical devices. Here are the key takeaways.
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According to the CDC, more than 2.1 million people in the United States have already received the COVID-19 vaccine. As more and more doses are distributed (11 million at this point), airlines, restaurants, concert halls, and other venues where large amounts of people gather are considering whether or not to require vaccination at the point of entry.
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For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.
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Speciality pharmacies across the country are reacting to the news that online retail giant Amazon is entering the pharmaceutical space. The news comes two years after Amazon’s acquisition of PillPack, the foundation for its pharmaceutical offerings.
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For healthcare professionals researching Salesforce, or for those inheriting the platform, Salesforce Health Cloud can be a bit daunting to wrap your head around. Read our starter guide to understand key terms and applications of Salesforce Health Cloud.
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Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.
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Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.
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Ultimately, the quality of care you can provide is rooted in the portrait your EHR data paints. This perspective isn't meant to de-humanize your patients, though. Amazing, more personal patient experiences often start with better data management, and this requires new perspectives.
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The year 2020 has caused pharma companies to completely rethink how clinical trials work, including how to effectively recruit and retain patients for each trial. Here are five tactics that you can use to improve your recruitment strategy in 2020 and beyond. Just a few months into 2020, almost every aspect of our daily lives was turned upside down. Face-to-face interactions were out and social distancing, masks and hand sanitizer were in, and the race to find a vaccine was on.
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Patients are becoming savvier and more engaged in their health, and their expectations of customer service are higher than ever. Thanks to online retail giants, patients want a personalized experience, ready recommendations, and more. How can healthcare call center service agents meet these needs? With Salesforce Health Cloud.
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Let’s face it: CRM platforms are an investment. Sure, you can try to scale your business with a basic CRM; many startup medical device manufacturers or distributors do just that. But what happens when things take off? Sometimes growth is a slow but steady and then instantly you see exponential growth. Are you prepared for that? Salesforce is. Salesforce unlocks countless benefits for medical device teams, from sales and marketing to customer service and operations.
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Equipping healthcare professionals with the right technology can dramatically improve their care management strategies, from elevating the patient experience to increasing the ease of finding and analyzing health records in order to make the right decision. Learn how Salesforce Health Cloud can be the one instance you need to fully manage the patient experience.
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The key things you need to know about Service Cloud vs Health Cloud, all in an easy-to-read chart.
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COVID-19 has already and will continue to shift the healthcare experience for patients. As healthcare continues to become more virtual, the importance of maintaining a quality EHR strategy increases. Furthermore, the importance of personalized outreach due to healthcare consumerization has made it necessary to take them to the next level with CRMs.
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There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.
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At Penrod, we often have health care clients ask if Salesforce Health Cloud is the right fit for them. From satellite clinics to larger healthcare systems and specialty offices, our answer is yes.
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There are tons of digital patient engagement tools to choose from, but let's face it - their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.
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With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.
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Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.
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Check out our summary of the FDA's best practices for designing drug trials to treat or prevent COVID-19.
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More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and "swipe left" on the ones that won't? Fortunately, there’s a platform that can help – Pardot.
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This week, the FDA released new guidelines for innovators conducting research into COVID-19 prevention and treatment options. These new guidances build on the Coronavirus Treatment Acceleration Program (CTAP), an FDA program that accelerates distribution of new treatments to patients in need. We summarize what you need to know.
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As Salesforces' backup recovery solution rides into the sunset, what are you doing to protect your business from data loss?
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The first at-home collection kit has been approved...but there's a catch
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Penrod, a leading provider of custom-built Salesforce solutions, today announced that they have hired the first canine Salesforce professional in the consulting services industry to recognize National Pet Day.
The decision marks a milestone for canines in the technology community and begs the question – is a dog just man's best friend, or can they become man's best co-worker?
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Learn what the Health and Human Services announcement means for licensed pharmacists and the PREP Act.
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Since the Innovation Pathway program initiated in 2011, the Food and Drug Administration (FDA) has provided means to expedite its review process for groundbreaking products. While critics question how faster review cycles impact patient safety, one thing is clear...products approved under priority review suffer more quality issues.
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Yesterday, CMS is made an announcement that they would be taking additional sweeping measures to empower the US healthcare system to meet challenges created by the COVID-19 pandemic. We summarize it here.
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In the words of a York resident, “Have you heard of the York Plan? That’s us. We pretty much saved the world.”1 The setting was bucolic York County, Pennsylvania. The appropriately named “York Plan” was a 15-point initiative created by W. S. Shipley in the late 30’s to re-train workers, pool resources and coordinate production […]
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We’ve discussed how robot-assisted care is one of the best ways to ensure that our healthy populations, including healthcare providers, don’t unnecessarily expose themselves to Coronavirus. Social distancing attempts to ensure that healthcare providers aren’t overloaded. This is a mitigation approach that, according to a study by Imperial College, may reduce peak healthcare demand by […]
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In the latest step to encourage “social distancing”, an isolation technique meant to slow the rapid spread of COVID-19, the Centers for Medicare and Medicaid (CMS) announced expanded telehealth benefits for Medicare participants. Before the announcement, medicare participants were only allowed to access remote healthcare services for routine checkups. This means the most vulnerable populations […]
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In today’s digital world, people have an infinite amount of options when it comes to choosing care. And with government regulations like OPPS and the 21st Century Cures Act just around the corner, transparency and consumerism will only increase. How can your practice break through the noise? Here are five patient acquisition strategies that can […]
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The rules, defined by the HHS Office of the National Coordinator for Health Information Technology (ONC) and the Centers for Medicare and Medicaid Services (CMS), mark the most extensive healthcare information policies the government has implemented since HIPAA. They require that both public and private organizations share information between patients and other healthcare third-parties in […]
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The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.
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During sessions of Tetris for the Nintendo Entertainment System, my anxiety grew in correlation with what I saw on the screen - a growing, colorful shitstorm of bricks that were quickly turning into an unmanageable problem.
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Reporting is naked without analytics, analysis, and action to dress it up. We break down the data your CRM needs to have in order to turn reports into revenue - at every level of your sales organization.
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While coronavirus is not yet widespread in the United States, the FDA is trying to keep it that way, both domestically and internationally. In a statement released last last week, the FDA summarized its mission. The FDA is an active partner in the Novel Coronavirus (COVID-19) response, working closely with our government and public health […]
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Dangerous Virus, new Regulations FDA regulatory intervention As the primary regulatory body for medical devices in the United States, the FDA has taken a strong role to help quicken the development of available medical products to diagnose, treat, and combat the virus. We have a vital mission to protect and promote public health and the […]
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Patient data, including biometrics, symptoms, effects of medicine, and level of activity are traditionally collected during annual physicals or sporadically scheduled exams. The data measures only a fraction of the patient experience, ignoring the data-rich history of their day-to-day lives. It strays towards reporting, rather than 360-degree analytical insights. The next generation of healthcare will […]
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The advantages of connected medical devices are obvious. Healthcare providers are given a 360-degree view of patient health metrics that matter – and that rich data, aggregate and realtime, is accessible through patient engagement software like Health Cloud. But the risks are also apparent. We’ve grown accustom to securing our digital lives by running anti-virus […]
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And group purchasing networks have only accelerated this trend. Developed in the 1990’s to increase provider negotiation power, GPOs and IDNs have triggered distributors to consolidate in their best interest as well. As healthcare players continue to consolidate into larger entities, you need to pay close attention to how this affects your target markets and […]
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It wasn’t easy. There were two other vegan competitors, a chicken chili, and a delicious ‘normal’ that tasted like pure Wisconsin in a bowl. To make matters worse, the office was still reeling from a Slack war-of-words that shook us to our core – what is a chili exactly? Does it need to have beans? Can it have noodles?
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Providing your customers with improved outcomes, connected experiences, and cutting-edge innovation is critically important for any healthcare company to survive and win.
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3D printing has already revolutionized the medical device industry. Devices can be produced more efficiently, and creating patient specific devices has already started to improve healthcare outcomes. While the idea of 3D-printed parts that can augment the human body may still seem like a headline from the future, the industry is already onto the next […]
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As a part of the American AI Initiative, a new draft memorandum proposed by the White House yesterday identifies policy that will guide regulatory and non-regulatory oversight of AI applications, including medical device AI.
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Eighty percent are at or beyond capacity. Seventy-eight percent feel ‘burned out’1, and their attention spans are diminishing. How can you effectively market medical devices to one of the busiest, most stressful professions in the United States? Common sense screams that marketers should go directly after the consumer, skipping the middle-man entirely. After all, the […]
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Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us.
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We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]
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You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]
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