Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects
More than ever, consumers are bombarded with information and choices. This is also true for the marketers trying to capture their attention. With so much data at our fingertips, how can we identify the prospects that are most likely to become customers, and “swipe left” on the ones that won’t? Fortunately, there’s a platform that can help – Pardot.
Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...