How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

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How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

Building Better Patient Portals in the COVID-19 Era

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

The Early Era of Patient Portals It used to be that in order to see your doctor or get personal health information, you would have...

How to Use Digital Patient Engagement Tools

There are tons of digital patient engagement tools to choose from, but let’s face it – their potential is often squandered. Correctly using these tools should always start with a clear, documented strategy.

But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...

Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive creepiness is an art.

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...