Archives for: July 23rd, 2020

Building Better Patient Portals in the COVID-19 Era

The Early Era of Patient Portals It used to be that in order to see your doctor or get personal health information, you would have...

How to Use Digital Patient Engagement Tools

But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...

Marketing Personalization: Finding the Right Amount of Creepy

With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...

Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data

In order to create the perfect cocktail, you need to start with the right ingredients. The same goes for effective marketing automation. After all, a...

Tips From the FDA: Designing Safe and Effective COVID Drug Trials

Any drug that makes it to this step will have already made it past phase 1, meaning it has already undergone sufficient development. Phase 2...

Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects

Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...