Marketing Personalization: Finding the Right Amount of Creepy
With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...
Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data
In order to create the perfect cocktail, you need to start with the right ingredients. The same goes for effective marketing automation. After all, a...
Tips From the FDA: Designing Safe and Effective COVID Drug Trials
Any drug that makes it to this step will have already made it past phase 1, meaning it has already undergone sufficient development. Phase 2...
Lead Scoring and Grading: Why It’s OK to Swipe Left on Prospects
Pardot is a great marketing automation tool for lead nurturing, especially when it comes to qualifying those leads. If the concept of ‘qualification’ is new...