Google Gmail Rules for Bulk Emails

Google recently added new rules for bulk email senders to stop spam, improve security, and improve user experiences. Starting in February 2024, the new rules will affect bulk sender organizations emailing Gmail users. Notably, Google will impose even more stringent guidelines on organizations exceeding 5,000 daily emails to Gmail users. Google considers these mass senders.

As a marketing services provider, email is incredibly important to our client's business – and the implications of this ruling are massive.The ruling extends beyond...
Patient Acquisition as a Competitive Advantage

Patient Acquisition as a Competitive Advantage

The patient intake experience is a patient’s first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes…but you don’t have to. By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process […]

The patient intake experience is a patient's first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes...but you don't have...

The Ins and Outs of Activating Your Free Salesforce Data Cloud Licenses

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

The patient intake experience is a patient's first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes...but you don't have...

How to Deal with Scope Creep in Salesforce Projects

Learn the four elusive forms of scope creep in your Salesforce projects and discover the secrets to keeping them at bay.

The patient intake experience is a patient's first impression of your clinic, hospital, or practice. Certainly, many providers have lackluster intake processes...but you don't have...
A Day in the Life of Chris Wiemer

A Day in the Life of Chris Wiemer, Salesforce Developer

Code connoisseur and unofficial Penrod Gen Z representative: Meet Chris Wiemer, Salesforce Developer.

  Here at Penrod, our Consultants transform Salesforce to fulfill client needs; however, Salesforce doesn’t always have an out-of-the-box solution for what’s needed. That’s where...