Why Pharma Data Integrity is a Crucial Component of Security

Cybersecurity threats are a menace to organizations in virtually every industry. Some are bigger targets than others, and the pharmaceutical industry’s access to sensitive patient data and intellectual property make them especially attractive to bad actors. This, paired with the need to adhere to strict privacy guidelines in relation to protected health information (PHI), makes the adoption of effective data management platforms crucial.

Pharma CRM: The Key to Ditching the Spreadsheet

Spreadsheets still have their place in the pharmaceutical digital workbench. They’re easy to use, accessible to most users, and cost-effective for simple data analysis. However, they’re terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

Healthcare Marketing Ideas for Clinics in 2023

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...