As more and more pharmaceutical companies take steps for digital transformation, it’s becoming clear that those who don’t adapt will be left behind. However, the process for replacing manual processes with cloud-based solutions is more accessible than ever – and the ROI generated by unifying processes across sales, marketing, and operations is clear.
What are Cloud-based speciality pharma solutions?
Cloud-based solutions for speciality pharmacies took the customer relationship management (CRM) model perfected by retail businesses and applied it to patients.
Because the pharma CRM is the single source of record, it’s simpler to create meaningful relationships between data points. Consider inventory control based on demand, engagement based on communication method, and referral sources based on provider type. All of these connections can be made at scale, a difficult feat for spreadsheets.
Provider-facing Portals: Improved Service for Providers
A pharma CRM streamlines the clinical, billing, and reporting operations of a provider, making it easier for physicians to submit referrals. The system helps physicians execute referrals quickly by storing patient records, capturing new referrals, and managing eligibility verifications and prescriptions electronically. Physician facing portals allow physicians to submit referrals through a secure web form, eliminating the inefficient faxing process that many clinics still use.
Furthermore, physicians can access real-time clinical, financial, and operational data with a single glance at a secured dashboard. The system also has intelligent tools that ensure regulatory compliance and optimize business operations. The result is a system that processes prescriptions fast, reduces errors, and improves provider satisfaction.