Digital Trends: Medical Device Marketing to Doctors

Eighty percent are at or beyond capacity. Seventy-eight percent feel ‘burned out’1, and their attention spans are diminishing. How can you effectively market medical devices to one of the busiest, most stressful professions in the United States? Common sense screams that marketers should go directly after the consumer, skipping the middle-man entirely. After all, the […]

Eighty percent are at or beyond capacity. Seventy-eight percent feel 'burned out'1, and their attention spans are diminishing. How can you effectively market medical devices...

Our Take on the Salesforce Release Notes

Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us.

Our team of Salesforce experts combed through the Salesforce Release Notes document. Here are the top 5 things that stood out to us. Trailblazer.me will...

Four Salesforce HIPAA Controls For Compliance

We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]

We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost...

Outpatient Prospective Payment System Compliance

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]

You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that...

Salesforce Winter ’20: What We’re Excited About

While some people dread the word “winter” and the things it brings (snow and cold, anyone?), Salesforce always brings something hot and with its recent winter release, they did not disappoint! The release includes expanded features across mobile, industry solutions, and AI, and covers all clouds including Sales, Marketing, Community, and more.  Penrod took a […]

While some people dread the word “winter” and the things it brings (snow and cold, anyone?), Salesforce always brings something hot and with its recent...

Dreamforce 2019: What Penrod Can’t Wait to Do, See, and Learn

The Penrod team is set to descend on San Francisco for Dreamforce 2019 on November 19th. We had a blast last year and wondered if the Salesforce masterminds could do it again. With more than 50 keynotes and 2,700 sessions, there is no question. They have.  Of course, no one person can take it all […]

The Penrod team is set to descend on San Francisco for Dreamforce 2019 on November 19th. We had a blast last year and wondered if...