Learn what the ruling in the AHA lawsuit means for healthcare companies, what could still change, and what you need to do next.
Make sure your marketing team complies with the Ad Platform’s internal policies Apart from government regulations like HIPAA, the first barrier to risk are the...
Learn what the ruling in the AHA lawsuit means for healthcare companies, what could still change, and what you need to do next.
The full AHA Lawsuit order can be read here. The order follows years of criticism from the AHA, who viewed the bulletin as an overextension...
Learn how to navigate the choppy waters of regulatory compliance in this comprehensive guide on Meta Ads and HIPAA.
Google's Policy Restrictions on Healthcare Advertising Google's internal rules heavily restrict healthcare players like pharmaceutical manufacturers. The search engine imposes strict policies to ensure that...
Awair empowers its users to mitigate their indoor air for health and safety, be it at home, school, the workplace or anywhere else they may spend time indoors such as gyms, cafes, or elsewhere. They engaged Penrod to help build a scalable technology solution that improves their existing sales/lead management process, promote data integrity, and builds a foundation for additional business units to leverage Salesforce in the future.
While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...
The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.
The choice between Salesforce Sales Cloud and Health Cloud often comes down to compliance. As heightened security becomes increasingly necessary in a healthcare landscape defined...
The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.
Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...