What the AHA Lawsuit Means for Healthcare and Tracking Tech

Learn what the ruling in the AHA lawsuit means for healthcare companies, what could still change, and what you need to do next.

The full AHA Lawsuit order can be read here. The order follows years of criticism from the AHA, who viewed the bulletin as an overextension...

Google Ads and HIPAA Compliance

Learn how to navigate the choppy waters of regulatory compliance in this comprehensive guide on Meta Ads and HIPAA.

Google's Policy Restrictions on Healthcare Advertising Google's internal rules heavily restrict healthcare players like pharmaceutical manufacturers. The search engine imposes strict policies to ensure that...

Sonora Quest Case Study

Awair empowers its users to mitigate their indoor air for health and safety, be it at home, school, the workplace or anywhere else they may spend time indoors such as gyms, cafes, or elsewhere. They engaged Penrod to help build a scalable technology solution that improves their existing sales/lead management process, promote data integrity, and builds a foundation for additional business units to leverage Salesforce in the future.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Sales Cloud vs Health Cloud: Differences you Need to Know

The key things you need to know about Sales Cloud vs Health Cloud, all in an easy-to-read chart.

The choice between Salesforce Sales Cloud and Health Cloud often comes down to compliance. As heightened security becomes increasingly necessary in a healthcare landscape defined...

How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...