Sonora Quest Case Study

Awair empowers its users to mitigate their indoor air for health and safety, be it at home, school, the workplace or anywhere else they may spend time indoors such as gyms, cafes, or elsewhere. They engaged Penrod to help build a scalable technology solution that improves their existing sales/lead management process, promote data integrity, and builds a foundation for additional business units to leverage Salesforce in the future.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Are you making these mistakes in Marketing Cloud?

Marketing Cloud has the potential to deliver life-saving healthcare journeys. However, it’s easy to squander the positive patient experiences, time-saving efficiency, and return on investment Marketing Cloud is capable of generating.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Addressing Technical Debt in Salesforce

Customer data platforms synthesize data and action, and they’re becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Customer Data Platforms: A Healthcare Perspective

Customer data platforms synthesize data and action, and they’re becoming needed parts of the typical healthcare tech stack. In this article, we outline the common challenges CDPs solve at healthcare companies.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Delivering Better Long-Term Care Outcomes with Salesforce

A stable healthcare system is an integral component of any thriving community. However, it is a vast ecosystem that has always been plagued with a myriad of challenges. In recent years, it has also become fast-evolving due to a combination of various factors. These include technological innovations, government regulations, and shifting patient expectations.

While the goal was to replace their existing system, the alignment and vision of the client paired with the clear boundaries and goals of Penrod’s...

Healthcare Marketing Ideas for Clinics in 2023

Ask healthcare marketers which is more difficult, acquiring new patients or retaining existing patients, and you’ll likely find yourself with an even split. However, both groups are likely to agree that patient acquisition and retention are both equally important. The real question is: How can you reach the broadest patient audience and then keep them as loyal patients?

Patients are unique in almost every way. They have different healthcare needs, different communication preferences, and different levels of engagement. A question many healthcare marketers...