Pardot vs Marketing Cloud
The key differences you need to know between Pardot and Marketing Cloud, all in an easy-to-read chart.
These are two of my favorites. One is a reliable everyday sedan, and the other is an exotic sports car.One is In and Out, and...
Four Salesforce HIPAA Controls For Compliance
We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost 20 years, provides app and infrastructure security at every level, and provides tools that we at Penrod utilize on every project that requires Salesforce HIPAA compliance. HIPAA is serious, and […]
We’ve found that Salesforce-oriented organizations can obtain compliance in very approachable ways. Salesforce has been trusted by regulated industries (fintech, government, and healthcare) for almost...
Outpatient Prospective Payment System Compliance
You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that hospitals will be required to post payer-negotiated prices in an online portal by 2021. You can read more about the 2020 Outpatient Prospective Payment System (OPPS) law in detail here. […]
You may have already heard the news about additions to the Outpatient Prospective Payment System (OPPS). The Centers for Medicaid and Medicare Services announced that...
5 Examples of Personalized Marketing in the Health and Life Sciences Space
Marketing is all about bringing the right message to the right person at the right time. And while personalized marketing isn’t necessarily new, its popularity is skyrocketing. Penrod looked at an array of examples and highlighted five standout ways that personalized marketing is changing healthcare as we know it. Thanks to personalized healthcare marketing, providers […]
Marketing is all about bringing the right message to the right person at the right time. And while personalized marketing isn't necessarily new, its popularity...
What We Love about Salesforce Marketing Cloud
Salesforce Marketing Cloud is arguably the most robust digital marketing platforms capable of transforming an organization’s marketing engagements. Used mostly in B2C industries, it utilizes...