Medical Device CRM: The Key to Accelerating Sales with a Virtual Sales Model

Spreadsheets still have their place in the pharmaceutical digital workbench. They’re easy to use, accessible to most users, and cost-effective for simple data analysis. However, they’re terribly unsuited for anything dealing with patient management. Consider the data validation, security, sharing, and reporting issues alone.

How Successful Pharmaceuticals Market to Providers with Multiple Locations

The average American spends about $1,200 on drugs every year. For this reason alone, impactful marketing programs should be a top priority for any player in the pharmaceutical industry looking to get a piece of the pie. The trouble is, marketing drugs and medical devices to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is an uphill task. With so much medical spending these days, it pays to invest some time finding the right strategy to promote pharma products.

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

How Contact Tracing Technologies Are Transforming Medical Advertising

Contact tracing has been at the core of infectious disease control since the 1920s. It was first used to curb the spread of syphilis and later for the prevention and linkage to medical care for HIV/AIDS patients. Hence, when the infectious COVID-19 pandemic hit, it was an easy choice to pick up to get the disease under control. However, a few things had to change to improve its efficacy and make the process faster and seamless. 

Related Content We helped Medbox ditch the spreadsheet. See how Salesforce pharma CRM enhanced patient management, streamlined the referral process, and unified data at MedBox,...

Measuring Consumer Confidence in Electronic Medical Devices

As medical devices continue to improve thanks to advances in computing, medical technology, artificial intelligence, and machine learning, consumers have never had as many options to improve their health outcomes.

However, emerging technologies also inspire new questions about safety, cost, and efficacy…and the field of medical devices is no different.

What is Salesforce Vaccine Cloud?

With vaccine distribution well underway, we’ve hit a milestone in our fight against COVID-19. However, manufacturing a vaccine was only the beginning of the battle. Today, players across the healthcare ecosystem are facing the logistical challenges posed by inventory management, vaccine administration, patient education, and staff training.