Penrod Blog

5 Dreamforce 24′ Sessions We’re Excited About

The Can't Miss Sessions about Healthcare and Life Sciences

Written by Matt Fiel

As fall approaches, we're not just excited about the crisp air or beautiful colors. We also look forward to the healthcare and life sciences focused sessions at every Dreamforce. Now that we've had an advanced look at the schedule, we can confirm that this year has exciting content about AI, analytics, patient engagement, and the Health Cloud roadmap in store for those lucky enough to attend.

Whether you're joining in-person or virtually, here are the sessions we're particularly interested in.

AI for Sales: How Merck Crushes Quota with Tableau Pulse

Transformative Knowledge for Data Analysts

This session promises to show how data analysts can use Tableau Pulse to consolidate sales insights into single dashboards to help sales teams focus on closing deals. This beginner-level session will feature members of biopharmaceutical giant Merck’s sales team, adding some real world insights to the mix. We’re hoping there’s a live question and answer session – the insights would be incredible.

Session Link

Analytics & AI Roadmap: Healthcare, Life Sciences Roundtable

Learn About the Future of AI at Salesforce

This session takes a roundtable approach to discuss the Salesforce roadmap for artificial intelligence, machine learning, and large language models, specifically in healthcare. This session is a perfect place for architects, data analysts, or IT-adjacent roles to plan for the future of how their Salesforce orgs will use data and analytics.

Session Link

BMS MarTech Transformation Powered by Marketing & Data Cloud

A Marketing Success Story

This session will show off how Marketing Cloud, MuleSoft, and Data Cloud helped biopharmaceutical giants Bristol Myers Squibb develop personalized experiences across multiple channels. Given its “intermediate-level” status, we’re hoping it goes under the hood of how Marketing Cloud leverages unified patient profiles in Data Cloud, and how MuleSoft connects other systems.

Session Link

Charting a Course in AI for Payers

The Future-Focused Session Health Insurance Companies Shouldn’t Miss

This intermediate level session will discuss how Health Cloud and Einstein are being implemented at payers. Specifically, it’ll focus on improving operations. We’re hoping it dives deep into how artificial intelligence and machine learning are being used for prior-authorizations, payment collections, and claims management.

Session Link

Health Cloud Roadmap

A Can’t Miss for Current or Future Health Cloud Users

This intermediate level session promises to focus on the future of automation in the Health Cloud Platform. Given that the session is recommended for operations and service roles by Salesforce, we think the sessions will also have a strong patient care message.

Session Link

About The Author


Matt Fiel

EVP of Marketing

With over 15 years of experience in marketing strategy, web development, and creative design, I lead the marketing team at Penrod, a boutique Salesforce partner focused on the healthcare and life sciences industry. As a Salesforce Certified Pardot Consultant, I have deep knowledge and skills in leveraging the platform to optimize marketing automation, lead generation, and customer engagement.

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