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Make Web Trackers HIPAA Compliant

Stop worrying about non-compliance fines. Destinations ensures PHI never reaches the digital marketing tools you rely on.

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Destinations HIPAA Compliant Web Tracking
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HIPAA Compliant Marketing

Safeguard protected health information without sacrificing marketing power.

Destinations for Data Cloud empowers you to use the marketing trackers you rely on to grow your business.

Redact PHI

Prevent healthcare information from reaching non-compliant web trackers and ad platforms

Retain Conversion Data

Continue getting conversion data to identify converted users

Advertise Compliantly

Destinations supports Google Ads, Facebook, Meta, Bing, LinkedIn, Pinterest, Floodlight, StackAdapt, The Trade Desk, Instagram, and more

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Featured Resource

Navigating the Waters of HIPAA Compliance in Digital Marketing

This on-demand webinar helps you unlock the full potential of your healthcare marketing efforts while protecting patient privacy.

Watch Now →
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Platform Support

Keep using the marketing platforms you depend on.

Check out our growing list of available integrations.

Google Analytics
Google Ads
Facebook
Instagram
Meta
StackAdapt
Maps
The Trade Desk
Bing
Pinterest
LinkedIn
Floodlight
Google Actions Center
Get a Demo →
Destinations HIPAA Compliant Web Tracking
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Fully Hosted

Get HIPAA compliant without adding extra burden on your IT department.

Destinations plans include:

Signed BAA
Initial Setup
PHI Redaction
Server Maintenance
Tag Maintenance
Ongoing Support
Get a Demo →
Redaction engine in Destinations
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HHS Compliant Ads

HHS recommends Customer Data Platforms for Compliant Ads

We check all the boxes of the latest OCR bulletin.

Signed BAAPenrod signs a BAA with you
De-Identified DataPenrod de-identifies sensitive PHI from your website visitors
No PHI DisclosurePenrod only sends clean data to non-BAA marketing partners
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Questions and Answers

Destinations prevents protected healthcare information (PHI) from reaching non-compliant third party web trackers.

Destinations uses Google Tag Manager, Google Cloud Platform, and an optional CDP to redact protected health information. CDPs like Salesforce Data Cloud are used to store identifiable data in a compliant environment, while a Google Tag Manager environment hosted in a BAA-supported Google Cloud Platform runs the redaction algorithms.

Because CDPs are recommended by the Department of Health and Human Services as a way to run HIPAA-compliant marketing campaigns on non-compliant ad platforms and web trackers.

The short answer is, because Salesforce Data Cloud was named as a leader in the Gartner Magic Quadrant. When compliance is at stake, healthcare companies need flexible, secure products backed by trusted companies. This is why we chose to use Salesforce Data Cloud as a core technology behind Destinations.
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Get a Demo

Ready to make Google Ads, Meta Ads, and other web trackers HIPAA compliant?

Book a demo and stop worrying about non-compliance fines.

In this meeting, we'll discuss:

  • How Penrod Destinations makes your ad platforms HIPAA-compliant
  • Your marketing and advertising challenges
  • A free privacy audit of your existing website
  • Any other questions you have
By submitting this form, you confirm that you have read and agree to the Penrod privacy policy.

Trusted by the leaders in healthcare and life sciences.