Platform & Marketing Cloud Specialist - Salesforce

What you will do

Salesforce Platform Responsibilities:

Design and implement Salesforce solutions aligned with business requirements

Develop custom applications using Apex, Lightning components, and Visualforce

Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)

Manage data migration, integration, and API development for Salesforce platforms

Provide technical guidance on Salesforce platform best practices

Document configurations and train users on implemented Salesforce solutions

Maintain Salesforce Platform Developer or Administrator certification

Marketing Cloud Responsibilities:

Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform

Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts

Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design

Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements

Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements

Data Management: Handle data uploads, segmentation, and data management/architecture within the platform

Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights

Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies

Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

What we look for

3+ years of Salesforce platform configuration experience
Proven experience with Marketing Cloud setup and administration
Salesforce Platform Developer or Administrator certification
Marketing Cloud Email Specialist or Administrator certification preferred
Strong problem-solving and communication skills
Understanding of data privacy regulations related to marketing communication
Salesforce Certified Data Cloud Consultant certification or equivalent experience
Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting

Salary Details

Range: $100,000-$110,000

Apply Now