Penrod Blog

DF2U Chicago Recap


A big thanks to everyone who attended Dreamforce 2 U Chicago! Dreamforce 2 U was an intimate gathering of our closest partners and customers looking to uncover more ways to customize and leverage their solutions.


“It’s amazing how different each of these events can be. It really underlines our community culture and mutual goals for success.”

– Rachel Higginbotham, Senior Manager, Solution Engineering at Salesforce

While Community Cloud and Quote-to-Cash were hot topics during our Milwaukee event last month, Chicago customers were focused on Pardot marketing automation and the pros of Salesforce’s Field Service platform.


Pardot Marketing Automation

Presented by Mara Mancuso, Account Executive at Pardot, a Company

Pardot B2B Marketing Automation by Salesforce allows marketers to easily build engagement campaigns that allow for a more personalized experience based on behavior and demographic data. Mara Mancuso showcased the use of drip campaigns and how simple it is to create a beautifully designed email blasts all on one platform.


Field Service Lightning

Presented by Bryan Cabezas, Solution Engineer at

Deliver a more personalized service from the phone to the field with Salesforce Field Service Lightning. Bryan Cabezas showcased the algorithm that allows for a 360 degree view of the customer while offering accurate suggestions to field service technicians.


Community Cloud

Presented by Chris Widmayer, CTO at Penrod

Salesforce Community Cloud provides incredible customer service while increasing customer satisfaction. Chris Widmayer showcased Community Cloud’s different use cases – partners can update opportunities and qualify leads, employees can access share files and stakeholders can customize capabilities for the entire organization.


Salesforce Quote-to-Cash and CPQ

Presented by Jordan Bavarskas Account Executive – SMB at

Salesforce: Quote-to-Cash and Configure, Price, Quote tool offers an easy delivery solution for sales quotes, contracts and invoices in one Customer Success Platform. Nate Fish walked attendees through many custom solution the tool has to offer including quantity discounting, segmenting by currency and option constraints.


As always a huge thank you to our partners for helping us host such a successful event, we couldn’t do it without your continued support. Check out photos from the event!