Manual Data Entry, Manual Quoting, Siloed Data, Spreadsheets
DELIVERING COMPASSIONATE CARE DURING LIFE-SAVING DRUG TRIALS
Our client is a patient-focused, results-driven pharmaceutical company with an amazing mission — developing life-saving therapies for patients with rare diseases.
Drug trials can be exhausting, stressful experiences for patients and their families.
The client wanted to create a system capable of delivering the best possible experience for patients and their families during a life-saving drug trial. For answers, they turned to the healthcare experts at Penrod.
Disparate data and siloed systems created a complex, multifaceted development process
A custom implementation of Health Cloud to centralize patient information, release forms, and notes
Better patient experience, unified data, and enhanced collaboration
DISPARATE DATA AND SILOED SYSTEMS
Because of the client’s complex, multifaceted development process, data was often stored in disparate systems, making it impossible to achieve the ideal system they had envisioned.
The team needed a centralized system to house patient information, release forms, notes, and deliver the best possible experience to patients throughout their entire journey.
Salesforce, and more specifically Health Cloud, was the only ecosystem robust enough to meet the challenge.
SalesFORCE HEALTH CLOUD for centralized data
Penrod and the client worked together to envision a centralized platform that, in conjunction with its healthcare partners, would work seamlessly to:
Identify patients in need of life-saving treatments for rare diseases
Verify patient eligibility
Intake the patient at the ideal provider
Coordinate appointments and patient travel
Recommend activities for families
Serve as a source-of-truth for all information related to the patient
Penrod discussed the client’s development process as well as its patient journeys. We eventually recommended a custom Salesforce Health Cloud instance.
Health Cloud offers a 360-degree view of the patient, integrates into existing claims systems, and has the engagement tools necessary to ensure amazing healthcare experiences.
With this, patient information is securely located in one place and can be easily accessed by the entire healthcare ecosystem, allowing our client to deliver compassionate care during life-saving drug trials
PUTTING PATIENTS IN NEED AT THE CENTER OF THEIR HEALTHCARE EXPERIENCE
As a result of Penrod's Health Cloud implementation, our client saw a number of immediate improvements.
Automated assignment rules and stages reduces manual tracking
Centralized data put patients at the center of their healthcare experience
Stakeholders across the sales and marketing organizations have access to the data that matters
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