Salesforce announced today a change that will unify all marketing products under the “marketing cloud” umbrella. Here at Penrod, we’re excited to see how this will put patients, providers, partners – and every player in the healthcare ecosystem – at the center of every marketing moment.
Member experience can be your greatest asset – or your greatest liability. Learn how to build a great portal in 2022.
Creating an effective provider marketing strategy needs to be a top priority. However, marketing to healthcare providers with multiple branches and locations, medical practitioners, labs, clinics, and other institutions is a major pain point.
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor…technology.
Most agents are well-equipped with the soft skills necessary to handle every case with empathy, patience, and active listening. Their performance is often bottlenecked by a non-human factor…technology.
88% of consumers expect on-demand support from pharmaceutical companies. What are you doing to address the shift? In this original research report, we examine consumer expectations for pharma support experiences in 2021.