How to Use Digital Patient Engagement Tools
But what makes for good digital patient engagement? Most providers agree on at least one thing - the evidence shows that patients who are actively...
Marketing Personalization: Finding the Right Amount of Creepy
With so much data at our fingertips these days, it’s tempting to use it often and irresponsibly. Finding the right balance between personalization and invasive...
Bad Data, Bad Cocktail: Why Good Marketing Automation Starts with Data
In order to create the perfect cocktail, you need to start with the right ingredients. The same goes for effective marketing automation. After all, a...