What is Informatica?
Informatica is a cloud data management platform that helps companies manage, integrate, and govern their data. You are likely most familiar with their core offering, the Intelligent Data Management Cloud (IDMC). IDMC is built to tackle common data management challenges like silos, poor data quality, and compliance risks.
Wait...How Does Informatica Differ from Data 360?
You might think Informatica’s features sound very similar to Salesforce Data 360. While they share similarities, Informatica brings several critical new features into the Salesforce ecosystem. The simplest way to think about it? Their goals are different. Informatica governs how data moves. It handles transferring large volumes of data across complex platforms using Extract, Transform, Load (ETL) processes. It also ensures data is clean through standardization and deduplication, which provides a single source of truth for finance, regulatory compliance, and operations.
Salesforce Data 360 is a customer data platform (CDP). Its main goal is to improve how you use standardized data after a Master Data Management (MDM) tool like Informatica has cleaned it. Data 360 segments your patients, customers, physicians, donors, and more into unified profiles. Once segmented, you can activate those audiences in journeys across marketing, sales, and service for personalized engagement.
Informatica IDMC vs. Salesforce Data 360: A Comparison
What Benefits Will Informatica Bring to Healthcare Customers?
The principles of digital engagement in healthcare depend on your ability to act on data. But the quality of your campaigns relies on trusted, accurate data. That is precisely where Informatica steps in. While marketers often view it as an IT platform, it offers a massive advantage for making data more accurate and precise, which ensures campaigns feel genuine with deep personalization.
Top 10 Informatica Use Cases for Healthcare
We are incredibly excited about the future of the Informatica roadmap for current Salesforce customers. Here are the use cases we believe will be the most impactful for healthcare providers.
Unified Patient Profiles
Informatica Master Data Management (MDM) creates unified records from fragmented systems, including EHRs, PACS, and billing. This integration could theoretically natively integrate the MDM into Data 360. Health Cloud could then resolve identities without custom integration and significantly reduce duplicate records.
Clinical Data Interoperability
Informatica excels at natively connecting multiple systems, particularly in the healthcare space. Salesforce customers gain access to Informatica’s extensive library of connectors that parse, validate, and transform data structures such as FHIR and HL7.
HIPAA Compliance and Governance
Providers strengthen HIPAA compliance across all data by mapping all data assets to identify and monitor PHI wherever it lives. This is especially useful in Salesforce products like Agentforce and Marketing Cloud. The auditable metadata and compliance controls built into Informatica ensure that AI-based data actions comply with internal policies and patient consent requirements.
Provider Credentialing
Informatica manages and synchronizes all data relationships in the credentialing process, including credentials, specialties, locations, and affiliations for individual physicians and their organizations. Credentialing teams no longer rely on IT teams to organize this data. Health Cloud’s Provider Network Management capabilities use accurate data from a single source of truth, which eliminates data errors and allows for automation in complex credentialing workflows.
Prior-Authorization
Informatica ensures that patient, facility, and service data are accurate before you submit a prior authorization request. Because the data is clean and accurate, autonomous agents like Agentforce trigger more reliably to submit authorization requests, thereby decreasing denial rates.
Financial Alignment
Informatica syncs claims, billing, and payment statuses from ERPs into Health Cloud. This makes Health Cloud an even more reliable revenue cycle management platform. Service reps gain better insights into patient financial details, which improves collections processes.
Smarter Patient Intake and Onboarding
During intake, Informatica quickly verifies and deduplicates new patient insurance details and demographics against its Master Data Record. When you combine this with Agentforce’s ability to autonomously answer targeted questions, the intake process becomes faster and avoids errors caused by manual data entry.
Personalized Care Journeys
Personalized care journeys are only effective when you build them on accurate data. Informatica ingests data from external sources that add new context to patient profiles, such as social determinants of health. It can then merge this data into Health Cloud care plans, which makes physician recommendations and care steps much more effective through the data quality enabled by Informatica.
Predictive Health Management
With Informatica’s extract, transform, and load capabilities, you move data on utilization, claims, and clinical history into Data 360 much faster. This helps Einstein generate better insights about patients, which helps care teams intervene with health populations more proactively.
Patient Monitoring
You use Informatica as an intake engine for all the real-time data from wearable devices. This allows Health Cloud to ensure that flow triggers activate with the most up-to-date data, preventing any false alarms.
Our Final Thoughts
We are incredibly excited about what the Informatica acquisition unlocks for our healthcare provider customers. Great healthcare campaigns rely on accurate data. Informatica will ensure better data, which will lead to better AI, and eventually, better outcomes for patients.
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