Penrod Blog

Diversifying Penrod Through the Salesforce Talent Alliance and Pathfinder

When it comes to diversity in the workplace, one question we ask ourselves at Penrod is, “Are we just talking the talk, or are we walking the walk?” 

The tech industry has notoriously underrepresented groups, including but not limited to people who are Black, Latinx, Indigenous, Multiracial, LGBTQIA+, veterans, military spouses, or disabled. 

So, what are we doing here at Penrod to diversify our workplace and “walk the walk”? Great question!

The talent is there and everywhere, and all we need to do is take steps to accurately reflect the diversity of our society in the talent we hire. The Salesforce economy is projected to add 4.2 million new jobs by 2024, so accurate reflection is a big deal (and always is!). 

Fortunately, Salesforce itself has taken action in accurate representation practices with the implementation of both Pathfinder and Salesforce Talent Alliance.

As we build the economy of the future, we must bring along the workforce of today”, said Salesforce Marc Benioff.  “Salesforce is committed to empowering people from every background with the skills they need to build careers and thrive in the digital economy.

Penrod’s talent acquisition team agrees with Marc’s sentiment, and we are now proud participants of both Salesforce Talent Alliance and Pathfinder. According to Tyler Prince, Executive Vice President of Worldwide Alliances & Channels:

To help bring new Trailblazers into the Salesforce ecosystem, we need to work together with our partners to build a diverse workforce that is not only highly skilled, but that reflects society around the globe. I’m proud that Penrod is making equality a priority by becoming a member of the Salesforce Talent Alliance.”

The Salesforce Talent Alliance focuses on committing partners to hire net new Salesforce professionals and implement inclusive hiring practices, as well as connecting partners to candidates through LinkedIn and career fairs. Salesforce Talent Alliance also trains job seekers to become Salesforce certified professionals with a focus on underrepresented populations. 

Pathfinder is a training program through Salesforce that’s designed to train job seekers with the skills they need to pursue a career in its ecosystem. Pathfinder participants receive free training and access to Salesforce certification exams and prep. Once they’ve completed training and certification, they have access to Salesforce Admin and Developer job openings. 

Ally Wentzell, Penrod’s Talent Acquisition Coordinator, mentioned that “we started using these platforms because we wanted to engage more and network with entry level Salesforce talent in order to help launch their Salesforce career and really grow in their Salesforce skills within Penrod.”

She’s especially drawn to the opportunity “to connect with Salesforce candidates and bring new talent into the ecosystem” while honing in on creating a diverse workplace at Penrod. In fact, Ally mentioned that she’s already interviewed many people with the help of the platforms.

We are actively hiring for a variety of positions and always searching for the best fit; we are so excited to be “walking the walk”, and even more excited to see ourselves grow into an even more beautiful workplace filled with beautiful people from all walks of life. 

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