As more medical device companies take steps to prepare for a virtual reality, it’s becoming clear that those who don’t change will probably be left behind. However, the process for augmenting traditional in-person selling strategies with a cloud-based, remote platform is more accessible than ever – and the ROI generated by secondary benefits, like unifying processes across sales, marketing, and operations is clear.
What are virtual medical device CRM solutions?
Virtual selling solutions for medical device companies took the customer relationship management (CRM) model perfected by retail businesses and applied it to provider, broker, GPO, IDN, and patient management.
Because the medical device CRM is the single source of record, it’s simpler to create meaningful relationships between data points, or in CRM terminology – objects. These can represent accounts, providers, leads, patients, cases, and more. Consider inventory control based on real-time demand, engagement based on patient communication method, and referral sources based on provider type. All of these connections can be made in real-time, allowing sales reps to be productive anywhere.
Provider-facing Portals: Improved Service for Providers
A medical device CRM also virtualizes the clinical, billing, and reporting operations of a provider, making it easier for physicians to submit device orders. Physician facing portals allow physicians to submit referrals through a secure web form, making faxing a thing of the past.
Furthermore, authenticated physicians can access real-time patient, financial, and operational data with on a secure dashboard. The medical device CRM also has intelligent tools that ensure regulatory compliance and optimize business processes. The result is a system that processes medical device orders quickly and remotely.