Penrod Blog

The Key to Rapid and Scalable Health Cloud Implementations

Leveraging Health Cloud to Harness the Advantages of a Point Solution with the Flexibility of an Operational Platform

When healthcare companies search for software solutions that promise to solve their pain points, they're faced with two basic options. Implement a rigid point solution with limited scalability, or customize an operational platform tailored to their exact business goals.

Each choice carries advantages and disadvantages, and many companies reach a state of paralysis deciding between them...until now. Here at Penrod, we've condensed over ten years of healthcare consulting experience into an ambitious offering that leverages the best of both worlds.

Point Solution vs. Operational Platform: What’s the difference?

Before we talk about the new offering, it’s important to demonstrate the difference between a point solution and operational platform. Most of the differences come down to trade-offs between implementation speed, scalability, expandability, and integration.



Point Solution

Solution that Solves a Single Use Case


Operational Platform

Unified Platform that Solves Multiple Use Cases

Implementation Time


Low to High

Varies with Tool
Unlimited with Development


Many partners in the Salesforce ecosystem rely on accelerators or “quick starts” to reduce implementation time. In our experience, this restricts the flexibility of powerful platforms like Health Cloud, meaning that it carries many of the disadvantages of point solution – namely, lack of scalability and expandability.

This is why we decided to offer a different approach with Penrod Foundations – a core Health Cloud package that serves as a base for snap-on use cases that solve pain points now, and in the future.

Core Components of a Health Cloud Implementation

At their foundation, Health Cloud implementations need object configuration, user interface customization, and data loading for organizations to get started. Specifically, these include:

  • Object & Settings Configuration
    Health Cloud objects, record types, metadata, settings, and profiles must be configured based on best practices. This is not only important for current use cases, but crucial to future scalability.
  • Enhanced Patient 360
    In order to take advantage of patient or member engagement, implementations require a fully configured patient timeline, patient cards, and care team roles.
  • Streamlined UX
    In practice, healthcare engagement workflows have unique requirements. Health Cloud needs a streamlined user interface with consistent page layouts and lightning record pages – in a fully configured application.
  • Data Import
    Many healthcare companies transition to Health Cloud from a legacy system. This means that data needs to be loaded to Health Cloud sandbox and production environments using pre-defined CSV file formats for leads, patients, providers, members, or facilities. Ideally, the data will be audited to ensure only necessary information is being loaded.
  • Procedure Codes & Specialities
    Healthcare companies need specific taxonomies pre-loaded in order to fulfill classification requirements. This means a full data load of ICD 10, ICD 9, CPT codes, provider specialties, and taxonomies is required.
  • Email-to-Lead
    Email-to-lead functionality for patients and providers is a crucial feature for intake workflows.
  • End-to-End Processes
    Integrated components to manage patient and provider lead intake, qualification, and conversion must be pre-configured in order to be usable by agents, clinical staff, or other healthcare workers.

Penrod Foundations: The Best of Both Worlds

Penrod Foundations offers a thoughtfully designed user interface, pre-configured Health Cloud settings, and a collection of essential automated processes that add value within all healthcare verticals. Unlike a point solution, its features serve as the foundation for extending Health Cloud further to meet an organization’s needs without locking them into any configuration decisions.

Whether it’s patients, payers, or providers, Penrod Foundations gives healthcare organizations the ability to immediately use the rich features of Salesforce and Health Cloud. Like an operational platform, Foundations also allows for solutions tailored to each customer’s unique business requirements by leveraging Salesforce’s flexibility as a platform.

Think of it as a base for “snap-on” use cases.

Foundations for Health Cloud condenses the best practices learned over a decade of healthcare consulting into a library of pre-built components for Health Cloud, built with scalability and expansion in mind. The broad spectrum of components – including provider relationship management, patient acquisition, patient intake, referral management for physician liaisons, contracting, credentialing, and many more – empower exceptional clinical and business outcomes from a single platform.

Here’s a fancy video that we think summarizes it pretty nicely.

We’re incredibly excited about what Penrod Foundations brings to the healthcare industry. Stay tuned as we add more use cases in the coming months.

Learn More

See How Penrod Foundations Drives Digital Transformation with Rapid, Scalable Deployments of Salesforce Health Cloud