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Value-Based Care with Salesforce Health Cloud

Salesforce revolutionized sales organizations with Sales Cloud. In 2016, it created a new product that set out to revolutionize modern healthcare. The company launched Health Cloud, and it has gained unprecedented momentum in under five years for a good reason: it works.

In this article, we'll cover the following:

What is value-based care?
What is Salesforce Health Cloud?
How does Health Cloud empower value-based care models?

Providers that aim to provide value-based care use Health Cloud (and other products in the Salesforce ecosystem) to streamline operations, improve health outcomes, and personalize experiences. As demand for value-based care, transparency, and healthcare consumerization continues to grow, providers must adopt new technologies like Health Cloud to meet patient expectations.

Salesforce Health Cloud is a robust platform that solves a multitude of use cases. In this post, we’ll highlight the core features that are vital to providers transitioning towards a value-based care model.

Overview of Salesforce Health Cloud

Health Cloud stands out as a platform with the healthcare worker in mind. It eliminates all the obstacles that ordinarily get in the way of a healthy provider-patient relationship.

With Salesforce Health Cloud, healthcare providers gain access to all the tools, data, and resources they need to engage with patients meaningfully. Highlights include:

  • Patient appointment history
  • Patient health conditions
  • AI-generated patient insights
  • Current treatments and medication history
  • Patient contact preferences

The idea behind Health Cloud was to develop a care platform that can be tailored to a provider’s unique goals. It also makes it easy to personalize care based on medical history, population data, and AI-generated insights. Manual tasks, such as following up with patients, tracking medications, scheduling, accessing data, and reviewing patient reports are automated with Cloud Health.

How Health Cloud Creates Value-Based Care

In the value-based healthcare delivery model, healthcare providers are rewarded based on health outcomes. Value-based care can also reduce healthcare costs more than traditional healthcare models that don’t track outcomes.

Under this model, the provider is responsible for focusing on the patient, creating a deep and meaningful relationship, and going the extra mile to promote their health. Without the aid of an automated cloud platform, providing value-based care can be daunting. Here are the ways that Health Cloud aims to make delivery more efficient.

Optimization of Provider Business Model

Most healthcare providers struggling with value-based care are in the process of embracing digital transformation in the industry.

Incremental improvements to progress towards a value-based healthcare model are almost impossible without a new platform. In many cases, the provider will have no choice but to embrace the use of data, analytics, and unique smart algorithms that create meaningful relationships with patients.

Salesforce Cloud Health is a holistic platform that offers all the tools a healthcare provider needs today – all in one place. It also integrates with various legacy systems some providers still use, such as EHRs. A healthcare provider looking to reinvent its business can use Health Cloud as a guide to restructure its business.

It Offers a Comprehensive Patient View

One of the most helpful features of Health Cloud is the comprehensive patient view page. This detailed view of patient data makes it easy for healthcare workers and providers to personalize care. The patient profiles on the platform enable the provider to:

  • Create, update, and view patient profiles with ease
  • Combine patient profile information with data from EHR
  • Append patient data from third-party medical devices to the patient profile
  • Access health timelines and collaborative healthcare networks

Smarter Patient Engagement

As provider practices grow, healthcare professionals often find it increasingly difficult to engage with patients. This may be a result of an inability to prioritize tasks, segment and manage patients, assign tasks to caregiver networks, and map professional and personal caregiver networks.

Health Cloud’s ‘Today’ page offers a holistic view of every patient – and automatically prioritizes tasks that will improve outcomes. The easy-to-read dashboard processes and combines patient data from multiple sources to make smarter decisions about members of specific populations.

With such a simple but powerful feature, caregivers can predict patient health risks, treat patients accordingly, and provide meaningful advice to improve outcomes. Providers can also use tools built into Health Cloud to collaborate with care teams and other patients, securely sharing messages and data. This strengthens the relationship between the patient and the healthcare provider.

Building Deeper Patient Relationships with Remote Healthcare

We live in a highly digitalized world. Every aspect of our lives calls for tech-savvy techniques to get things done. Trips to the doctor are often considered to be a hassle, especially when healthcare providers could simply monitor a patient remotely.

Healthcare providers can use Health Cloud’s coordinated home care and telehealth services to offer personalized care while saving time and money. Health Cloud makes convenient remote healthcare a reality because it integrates with digital scales, smartwatches, and monitoring tools to collect and analyze patient health data.

Keeps All Stakeholders Involved in Their Health

In the value-based care model, a patient’s health ecosystem of primary care, speciality clinics, and payers needs to be connected. Discrepancies in this ecosystem severely impacts the quality of care and outcomes.

With Health Cloud, all key players can collaborate to provide the patient with best care possible. The patient management feature makes it possible for all stakeholders to be part of the value-based healthcare process.

HIPAA Compliance

The protection and privacy of patient data is a very sensitive matter in the healthcare industry. For this reason, there are multiple compliance requirements that healthcare providers must meet to minimize the loss or exposure of critical patient data.

Health Cloud is built with security at its core. This includes event monitoring, field audit trails, Salesforce Shield, data archive, and platform encryption.

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