Practical Use Cases for Salesforce Field Service Lightning

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5 Keys to Launching an Effective Personalized Marketing Strategy

Whether you’re a start-up looking to grow, or an established business looking to keep on top of your game, you know personalized marketing is essential....

#Lead Generation #Marketing Automation #Technology
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Penrod and Conga: Partnering for Better Solutions

At Penrod, we know two heads are often times better than one. We partner with the best—like our range of fantastic clients. We ask questions,...

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New Hires – Daniel, Alex, Erica and Epiphany

At Penrod, it’s all about the people. We gathered a dynamic group—a developer, a data lead, an account exec and a project manager—to talk about...

#Company Updates
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What We Love about Salesforce Marketing Cloud

Salesforce Marketing Cloud is arguably the most robust digital marketing platforms capable of transforming an organization’s marketing engagements. Used mostly in B2C industries, it utilizes...

#Marketing Cloud
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A Day in the Life of a Project Manager

As a Penrod Project Manager, Nicole is always chasing down details, prepping for meetings, and making sure her clients and her team are on point....

#Company Updates
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Putting the Patient at the Center of Your Digital Strategy for Healthcare Delivery

Healthcare has always been about putting the patient first. In an increasingly digital world, that means meeting the patients where they are - online, on...

#Health Cloud #Healthcare
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A Day in the Life of a Field Service Lightning Expert

We caught up with Adam, one of our resident Field Service Lightning experts, as he sat outside enjoying a sunny Dallas day and a cup...

#Field Service #Field Service Lightning #Healthcare #Manufacturing
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The Best B2B Marketing Automation Tool: Why We Love Pardot

One of our favorite parts of the Salesforce platform is how it uses automation to nurture relationships. And it does this with Pardot, its B2B...

#Marketing Automation #Pardot
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Service Cloud: Our Preferred Customer Service CRM

Salesforce Service Cloud is a great customer relationship management (CRM) platform used by customer service and support pros. What makes it so great? Here’s Penrod’s...

#Sales Cloud
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