Redact PHI
Protect healthcare information from non-compliant ad platforms like Facebook and Instagram
Retain Conversion Data
Continue using Meta's conversion data to identify converted users
Retarget in Compliance
Engage visitors with HIPAA-compliant retargeting journeys on Meta properties like Facebook and Instagram
Featured Resource
Navigating the Waters of HIPAA Compliance in Digital Marketing
This on-demand webinar helps you unlock the full potential of your healthcare marketing efforts while protecting patient privacy.
Watch Now →![Person thinking about HIPAA Compliant Google Analytics](https://penrod.co/wp-content/uploads/2024/05/thinking.png)
HHS recommends Customer Data Platforms for Compliant Meta Ads
We check all the boxes of the latest OCR bulletin.
Questions and Answers
What is Meta?
Meta is the parent company of the leading social media websites like Facebook, Instagram, Threads, and WhatsApp. Meta's ad platforms allows companies to target it's users based on detailed demographics for personalized ad campaigns.
Is Meta Ads HIPAA Compliant?
Not out-of-the-box. Meta won't sign a BAA with healthcare marketers, meaning they are not authorized to handle PHI associated with digital ad campaigns when paired with the user identifiers.
Will Meta sign a business associate agreement (BAA)?
Not currently. Also, it's not likely they will in the future. BAAs restrict data collection, and could subject Meta, Facebook, and Instagram to more regulation.
Can Meta Ads be used in a HIPAA-Compliant manner?
Yes. Meta Ads for healthcare is only an issue because it pairs user identifiers with sensitive health data. By preventing healthcare information from reaching Meta's ad servers, conversion identifiers can be safely recorded. Safegarding PHI requires a server side container and redacted PHI.
How long does it take to implement a compliant Meta Ads solution?
It depends on the complexity of your existing Meta Ads campaigns, and which platforms your digital teams use. For less complex implementations, compliance can be reached in as soon as two weeks.
Did the AHA ruling in Texas make Meta Ads HIPAA compliant?
No. The AHA ruling is limited in scope to situations where an IP address is the single identifier. Meta Ads collects several identifiers that empower more accurate identification. For more information, check out this article that summarizes the AHA ruling.
Get a Free Action Plan
Ready to make your Meta Ads for Healthcare HIPAA compliant?
Advertise on Facebook and Instagram to grow your healthcare business without worrying about non-compliance fines.
In this meeting, you'll:
- Get a HIPAA-compliance analysis of your current Meta Ads
- Get a Free HIPAA Compliance Action Plan for Meta Ads