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Make Meta Ads for Healthcare HIPAA Compliant

Stop worrying about non-compliance fines. Protect personal health information (PHI) and grow your healthcare business with Meta Ads on Facebook and Instagram.

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HIPAA compliant Meta Ads
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Meta Ads for Healthcare

Safeguard protected health information without sacrificing marketing power.

Penrod's customer data platform (CDP) empowers you to use the power of Facebook and Instagram for healthcare to grow your business.

Redact PHI

Protect healthcare information from non-compliant ad platforms like Facebook and Instagram

Retain Conversion Data

Continue using Meta's conversion data to identify converted users

Retarget in Compliance

Engage visitors with HIPAA-compliant retargeting journeys on Meta properties like Facebook and Instagram

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Featured Resource

Navigating the Waters of HIPAA Compliance in Digital Marketing

This on-demand webinar helps you unlock the full potential of your healthcare marketing efforts while protecting patient privacy.

Watch Now →
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HHS Compliant Ads

HHS recommends Customer Data Platforms for Compliant Meta Ads

We check all the boxes of the latest OCR bulletin.

Signed BAAPenrod signs a BAA with you
De-Identified DataPenrod de-identifies sensitive PHI from your website visitors
No PHI DisclosurePenrod only sends clean data to Facebook or Instagram

Questions and Answers

Meta is the parent company of the leading social media websites like Facebook, Instagram, Threads, and WhatsApp. Meta's ad platforms allows companies to target it's users based on detailed demographics for personalized ad campaigns.

Not out-of-the-box. Meta won't sign a BAA with healthcare marketers, meaning they are not authorized to handle PHI associated with digital ad campaigns when paired with the user identifiers.

Not currently. Also, it's not likely they will in the future. BAAs restrict data collection, and could subject Meta, Facebook, and Instagram to more regulation.

Yes. Meta Ads for healthcare is only an issue because it pairs user identifiers with sensitive health data. By preventing healthcare information from reaching Meta's ad servers, conversion identifiers can be safely recorded. Safegarding PHI requires a server side container and redacted PHI.

It depends on the complexity of your existing Meta Ads campaigns, and which platforms your digital teams use. For less complex implementations, compliance can be reached in as soon as two weeks.

No. The AHA ruling is limited in scope to situations where an IP address is the single identifier. Meta Ads collects several identifiers that empower more accurate identification. For more information, check out this article that summarizes the AHA ruling.

Featured Articles

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Blog

Meta Ads and HIPAA Compliance

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Blog

What the AHA Lawsuit Means for Healthcare and Tracking Tech

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Get a Free Action Plan

Ready to make your Meta Ads for Healthcare HIPAA compliant?

Advertise on Facebook and Instagram to grow your healthcare business without worrying about non-compliance fines.

In this meeting, you'll:

  • Get a HIPAA-compliance analysis of your current Meta Ads
  • Get a Free HIPAA Compliance Action Plan for Meta Ads

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