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Make Web Trackers HIPAA Compliant

Stop worrying about non-compliance fines. Destinations for Data Cloud is a customer data platform (CDP) that ensures PHI never reaches the digital marketing tools you rely on.

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Destinations for Data Cloud
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HIPAA Compliant Marketing

Safeguard protected health information without sacrificing marketing power.

Destinations for Data Cloud empowers you to use the marketing trackers you rely on to grow your business.

Redact PHI

Prevent healthcare information from reaching non-compliant web trackers and ad platforms

Retain Conversion Data

Continue getting conversion data to identify converted users

Retarget Compliantly

Engage visitors with HIPAA-compliant retargeting journeys across video, native, and display assets

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Featured Resource

Navigating the Waters of HIPAA Compliance in Digital Marketing

This on-demand webinar helps you unlock the full potential of your healthcare marketing efforts while protecting patient privacy.

Watch Now →
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Platform Support

Keep using the marketing platforms you depend on.

Check out our growing list of available integrations.

Google Analytics
Google Ads
Facebook
Instagram
Meta
StackAdapt
Maps
The Trade Desk
Bing
Pinterest
LinkedIn
Floodlight
Google Actions Center
Destinations for Data Cloud
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HHS Compliant Ads

HHS recommends Customer Data Platforms for Compliant Ads

We check all the boxes of the latest OCR bulletin.

  • Signed BAAPenrod signs a BAA with you
  • De-Identified DataPenrod de-identifies sensitive PHI from your website visitors
  • No PHI DisclosurePenrod only sends clean data to non-BAA marketing partners
Our Plans

Flexible Hosting Options

Self-hosted and Hosted Plans Available

Self-Hosted

Own Your Compliance Internally

What’s included
  • checkmark Signed BAA
  • checkmark Initial Setup
  • checkmark PHI Redaction
Get a Quote →

Hosted

Get HIPAA Compliant Without Adding Extra Burden on Your IT Department

What’s included
  • checkmark All Self-Hosted Features, Plus:
  • checkmark Server Maintenance
  • checkmark Tag Maintenance
  • checkmark Ongoing Support
Get a Quote →

Questions and Answers

Destinations prevents protected healthcare information (PHI) from reaching non-compliant third party web trackers.

Destinations leverages Salesforce Data Cloud, Google Tag Manager, and Google Cloud Platform to redact protected health information. Salesforce Data Cloud is used to store identifiable data in a compliant environment, while a Google Tag Manager environment hosted in a BAA-supported Google Cloud Platform runs the redaction algorithms.

Because CDPs are recommended by the Department of Health and Human Services as a way to run HIPAA-compliant marketing campaigns on non-compliant ad platforms and web trackers.

The short answer is, because Salesforce Data Cloud was named as a leader in the Gartner Magic Quadrant. When compliance is at stake, healthcare companies need flexible, secure products backed by trusted companies. This is why we chose to use Salesforce Data Cloud as a core technology behind Destinations.

Healthcare marketing teams don't usually have the resources to configure hosting, write redaction algorithms, and set up server side containers necessary to ensuring compliance with HIPAA. Additionally, they typically don't have immediate access to legal staff to make complicated compliance decisions. A hosted plan means you can use web trackers or ad platforms without relying on – or waiting for – your IT and legal teams. The healthcare experts at Penrod handle ongoing maintenance to ensure your marketing programs can run seamlessly without downtime.

Featured Articles

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Case Study

Customer Data Platforms that Put Patient Privacy First on Google Ads

 Read More →
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Case Study

Making Google Analytics HIPAA Compliant with the Power of Salesforce

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Blog

Meta Ads and HIPAA Compliance

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Blog

What the AHA Lawsuit Means for Healthcare and Tracking Tech

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Get a Free Action Plan

Ready to make your web trackers HIPAA compliant?

Book a meeting and stop worrying about non-compliance fines.

In this meeting, you'll:

  • Get a HIPAA-compliance analysis of your current marketing trackers
  • Get a Free HIPAA Compliance Action Plan to make your trackers compliant
By submitting this form, you confirm that you have read and agree to the Penrod privacy policy.

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