Your marketing team needs to prove ROI. Your compliance team needs to protect member data. The updated 2026 HIPAA rules make both harder. They restrict the tracking tools marketers have relied on for years, meaning the pixels and tags you've used to measure campaign performance may now violate member privacy.
This webinar shows you how to compliantly measure ROI from the first ad click all the way to plan enrollment and beyond. When you can see what's working, you acquire more members, retain the ones you have, and understand how they engage well enough to improve their satisfaction.
We'll help you balance marketing performance and HIPAA compliance.
Saul Fofana
Chief Customer Officer
Jim Slavo
Sr. Director, Healthcare Strategy
What You'll Learn
Health plans that measure well, grow well.
Here's what we'll cover.
2026 HIPAA Rule Updates: What ChangedThe pixels and tags you've relied on may now put your organization at risk. We'll tell you exactly what changed and what to do about it.
Full-Funnel Attribution Without the RiskTrack performance from first impression through quote, plan selection, and enrollment, for both employer-sponsored and individual market campaigns, without touching PHI.
Open Enrollment Campaign PerformanceConnect ad spend and email clicks to quote completions and enrollments. Re-engage people who dropped out of the process compliantly, before your next window closes.
Member Nurture and Engagement MeasurementMeasure how members engage across the plan year by product line. Preventative care, QLE outreach, HSA and FSA campaigns, Rx adherence, and more.
Star Ratings, HEDIS, and Quality CampaignsConnect your digital outreach to the care gap closures that move your Star Rating and give your quality and marketing teams a shared view of what's working.
Privacy-First Measurement and Audience StrategyBuild look-alike audiences of your best members without exposing PHI to ad platforms. Close the loop from click to enrollment to care activation.
